Perfectly Personalized Makeup!

As I’ve attested many times before, I’m most definitely a beauty novice {apparently no matter how many lessons I get!}. But with my trip to Greece top of mind, I’m definitely looking for ways to look lovely without having to haul 20lbs of make-up half way across the world! Like I’m sure many of you do, I jump at any chance to get tips straight from the pros. So when MAKE UP FOR EVER invited me out to New York to collaborate with their Creative Director on a makeup look designed specifically for me…let’s just say I couldn’t have gotten on that plane fast enough!

This challenge was a really fun one: pick one of my favorite iconic style inspirations and then work with MAKE UP FOR EVER to create both the makeup and an outfit that epitomized my inspiration. I think I’m going to leave you guessing about who my inspiration was, but I thought I’d share a few sneak peeks of the adventure to whet your whistle! Does this give you any clues as to who my style icon might be?


While working with a makeup artist can often be scary {I’m sure you can relate to the bad mall makeup we’ve ALL had applied at least once in our lives}, I was thrilled with my final MAKE UP FOR EVER look. Not only did it feel flattering, effortless and actually totally me {just better!}, it also wasn’t that complicated! I think I really could replicate it at home.


That was due in large part to some of MAKE UP FOR EVER’s ingenious products. My favorite was probably their all new Aqua Matic glide-on eye shadow pencil. That baby was foolproof and made doing up my eye totally effortless. The best insider tip I got was about MAKE UP FOR EVER’s Mist & Fix. You know how you’ll look all fab when you walk out the door in the morning, but by 2pm, you look like you never bothered to put makeup on at all? Their totally lightweight moisturizing mist actually sets your makeup so you still look fresh, even as you head out for happy hour! And it seriously did work. I rocked my makeup when the husband and I went out to dinner in NYC after my shoot, no touch ups required. So sold.


These are just a couple of the many tip & tricks that I’m going to get to share with you – IN A VIDEO – quite soon! But that is to come. In the meantime, here’s a little sneak peek of my final make-up look!!

apt34-mufe-2 copy


Hope you’re as excited as I am to see the entire transformation in real time!


This post is in partnership with Style Coalition for MAKE UP FOR EVER. Thanks for supporting posts that keep Apartment 34′s doors open!

The Secret to Perfect Skin Coming to SF!

There aren’t many things that I would bet my life on these days {Kim and Kanye getting the Vogue cover, really?!}, but one that I’m certain of is that every woman wishes, at one time or another, that she had perfect skin. Blemish-free, glowing and sans spots- it’s all we want. Unfortunately, very few people are actually graced with such luck- clear and naturally dewy just doesn’t come to all who ask, but I think I may have discovered a big secret!


I was recently schooled on the power of yeast, or more accurately, something called Pitera. It may just be the answer to our cries. It sounds crazy at first, but hear us out…

Thirty years ago at a sake brewing company in Japan, someone noticed that workers’ hands were soft and young, while their faces showed noticeable age. The difference in youth led to the idea that the yeast workers were touching with their hands had some sort of magic powers, if you will. After researching over 350 kinds of yeast, scientists unearthed Pitera- the ingredient that makes up 90% of SK-II’s facial treatments- haven’t heard of it? Well, it’s changing the face of beauty.


When I found out about SK-II {thanks Cate Blanchett!} and the story behind it, I had to try this stuff out for myself. So I was really excited to learn that they’re having a pop-up studio in San Francisco {and New York!} where you can try out the product as well as get a personal skin assessment using their Beauty Imaging Technology – this week!

Apparently, the future is here! With SK-II’s New Beauty Imaging System™ you can track the five dimensions of skin: texture, firmness, wrinkle resilience, radiance, and tone. Slightly intimidating, but seriously cool.

The pop-up studio opens April 4th and there will be hors d’oeuvres and special programs throughout its stay in SF. What’s more- the Pop Up Studio features SK-II products to try on and feel the activating effects of Pitera. Talk about putting your best face forward. In fact, it sounds like the perfect excuse to gather the girls downtown for a day of fun and beauty! If there is in fact a secret to firm and radiant skin, I want in on it.

So if you’re in SF, plan to hit up SK-II’s Pop Up starting April 4 at 117 Post Street. Hours will be 10am – 7pm Monday-Saturday and 11am – 6pm Sundays! You can learn even more about SK-II at here!

image 1 via // photography by Michele Morosi // 2 via Refinery 29 // 3 via Vogue Italia // 4 via Harper’s Bazaar // photography by Daniel Jackson

This post is in partnership with SK-II. All thoughts and opinions are my own. Thanks for supporting posts that keep Apartment 34′s doors open! 


Join Us For a Beauty-ful Event!

Friends, these first couple months of 2014 have been so busy it feels like I’ve hardly seen myself in the mirror, let alone anybody else’s sweet face around town. That’s why I’m so excited to host a girl’s night out with Marie Veronique Organics!

We’ll be at Veer & Wander, the cutest salon and beauty apothecary in Hayes Valley, next Thursday, March 13th, 6-8 p.m. celebrating the amazing new product line from Marie Veronique Organics and YOU’RE INVITED!

Called Pacific, the gorgeous MVO line uses natural ingredients inspired by the medicinal qualities of the sea. That’s a fancy way of saying the amazing creams, oils, serums & moisturizers work really well using natures own amazing elements! Ingredients include things like kelp, kiwi seed, chia seed and green tea and are absolutely to die for {and would it be weird if we said, they sound like they’d be good to eat too!}.


If you’re a beauty junky like us, the evening will be a much needed dose of pampering, girl talk and bubbly and our whole Apartment 34 team would love to see you! There will be a beauty bar where you can give the entire Pacific line a try, perfect for the girl looking to use something organic and less harsh on the face, as you’ll be treated to 15% OFF everything at Veer & Wander. If you’ve never been you’re in for a beauty treat! The modern-day apothecary stocks amazing {and hard to find!} lines from all over the world. Our skin is going to love us! Find the deets above. See you there!

P.S. Did we mention the goodie bags are going to be filled with FREE blowout certificates at Veer & Wander?! You don’t have to tell us twice- we’ll be there! Will you?

images via Spotted SF