Business of Blogging: Uncovering Inspiring Spaces

One of the most common questions I get about blogging is where do you get fresh ideas? As the blogging world has become SO saturated it’s certainly hard to find things that haven’t been talked about 100 times before.

A favorite way I discover new things is to take a break from my regular routine, and most importantly, break away from the online world entirely! As I talked about in our first Business of Blogging post, I find that my surroundings really influence my thinking, so lately I’ve been trying to take fieldtrips to a new spot at least once a month.

The new Blue Bottle Coffee location, W.C. Morse in Oakland, is a perfect example!

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The light bright space is the perfect spot for brainstorming!

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I also prefer to go totally analog for these ideation sessions. I come armed with heaps of magazines {still my favorite source for relevant but unique happenings, designers, art, books and all things pop culture}, and so with coffee and snacks at the ready, I start my list making.

A good list is a beautiful thing. I was one of those uber-nerdy kids who loved taking notes in school. It was so satisfying to make headers, sub-headers and long trails of bullets all neatly categorized and organized {can we say Type A??}.

Taking a quiet hour or two to thumb through my favorite glossies and discover not only fresh content, but new graphic design, layout and editorial ideas is both energizing and therapeutic.

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If I had to make a list of my favorite resources for new discoveries they would include:

> C Magazine. Super chic recaps of all things fabulous coming out of California.

> Australain Shelter Magazines. My two favorites are Inside Out and Belle.

> Vogue Living. It’s Australia-based too but uncovers great design from all over the world.

> The GentlewomanIn-depth profiles of fascinating women. I’m in.

> UK versions of fashion magazines. The articles are actually interesting and usually don’t insult our intelligence {unlike most US fashion magazines!}.

> Kinfolk, Anthology, Hearth, Cereal. These “underground” pubs all chronicle lovely personal stories and amazing spaces with fantastic photography and moving essays.


But even with all this goodness at my fingertips, I’m curious – do you have other sources for fabulous finds and fresh ideas? I’d love to add some new ones to my list!

original photography for Apartment 34 by Aubrie Pick

Sunny Spring Inspiration!

The infectious smile on Garance’s face below says it all: Springtime is here and the promise of sunnier days are upon us. After falling in love with Garance’s light lemon coat there is no denying that we’re warming up to the idea of adding pops of color to your home or wardrobe in celebration of the new season. And no color has us more electrified than striking yellow!


Now, you only need a small dose of yellow to make a major statement. A buttery yellow is just the right amount of color to cheer up a neutral outfit and a jolt of the hue on a pillow {or on a ceiling, hello!} brings a burst of energy to your space like no other color can. It’s just the color that we think of when Spring springs to mind. Each of the yellow picks below are most certainly makin’ us smile!


get your shop on: pillow // pants // makeup // sunglasses // book //  candle // pumps // chair 


Those silk floral jogger pants are purrrr-fect for Spring, especially paired with those amazing sherbet yellow pumps! Yes, please, I could work with that. What do you think of yellow? Is it a go? Or are you pumpin’ your brakes screaming red light?!


image 1 via Muuto // 2 via Yvonne Kone // photography by Line Klein // 3 via Elle Decor Italia // 4 via A Love is Blind // 5 via Hanne Fuglbjerg

I Love Australia & Today It Loves Me Back!

Long before we took our trip Down Under {last November already!}, I was a huge fan of Australian design magazines. The stacks in the office are proof of my devotion to Aussies’ great taste. So imagine my surprise and utter disbelief when I discovered Inside Out Magazine considered this little ole’ site one their six top blogs to bookmark for their April issue!

Omg, omg, omg, O.M.G!!

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It’s pretty dang special to see some of your work in print, especially one of your proudest moments {if you missed when we styled and Aubrie Pick photographed this epic tabletop, you can check it out here}. I am so humbled and grateful that a publication like Inside Out considers Apartment 34 a destination for inspiration.

And if you don’t know Inside Out – consider yourself warned. You will have a new magazine addiction on your hands. Just check out this spread from the April Issue {I mean that cover alone, hellloooooo.}

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These snaps are enough to turn even a color-phobe like me into a believer. Pastels for spring? Now I’m saying bring it on!

The best part is you don’t have to wait for Inside Out to hit the shelves of your local internatioanl magazine store. The new issue is available for your tablet right now {Zinio, Apple, GooglePlay – whatever you fancy!}. I’m a huge fan of reading magazines on my iPad for easy bookmarking, ie screenshots. They are my breadcrumbs for future blogging research!

I cannot thank Inside Out enough for including our site in the magazine. This weekend just got off to a particularly fantastic start!

images courtsey of Inside Out // styling by Julia Green // photography by Armelle Habib