We’re going to press pause on the pretty this morning to get down to business. The business of blogging.  I hope you don’t mind. While we share a lot of decor and fashion tips around these parts, there’s also a whole lot going on behind the scenes that keeps the engines running.

I’ve confessed a few of those things and taught some Alt Summit classes on the subject, but haven’t really tackled the topic in depth here before. I think it’s about time. I hope you agree.

This week I hopped online with Monica Lee, another online maven, behind the site Smart Creative Women. I can attest, the site is aptly named. We sat down to talk about growing a blog, building social influence, partnering with brands and leaving your day job. {Yes, you can do it!}

Luckily, the entire conversation was captured on video and I’m excited to share it with you!

Monica concluded the interview by asking what advice I would give to my younger self. That question gave me pause – because there are so many answers I could have given!

I could have said:

~ There is no playbook
~ Opportunity will knock when you least expect it, and you have to be listening so you’ll know to open the door
~ There’s never a “perfect time” to do anything
~ You won’t know what you’re capable of unless you try
~ Get sleep whenever you can
~ Work as hard as can and have as much fun as you can

What was my actual answer? You’ll have to watch the interview to find out!

PS: Would you like to see more posts like this luvies? Let me know!

photography by steven meisel for vogue

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  1. This interview was so down-to-earth and honest – thank you for that! I think it's easy to look at successful people and think, “What luck!” but it really is a matter of putting yourself out there and creating those opportunities for yourself, and it's so great to get that reminder. This also reminded me of a post on the blog Privileged about what this woman, at 50, would have told herself in her 20s and 30s. I would've told my younger self this: “Stop fighting what you love! Cubicleville isn't for you!” I would've gotten to this happy place much sooner.

  2. I really like and appreciate how personable you are, whether you're being interviewed or are teaching a class. It makes the content even more meaningful because it's as though we're having really good girl chat. Keep up the grand and fabulous work!


  3. Great interview Erin! I loved how you talked about changing the theme/topic of your blog, and evolving it as your interests/life changes. I'm going through a similar thing at the moment so found your isights really helpful! xx

  4. One thing is a must, dressing for work! It is necessary! Even if you don't know, when you dress the part, everyone assumes you do!


    Love, Form & Fashion

  5. Thanks so much for sharing this! Great tips and information on branding. I have been following your blog for the past 2 years and am always happy with your content and the chance to learn from you is great 🙂