Sure, we’ve all heard that we need to be cautious about what we put in, on or even near our bodies, but how seriously do you ever really pay attention? Yes, I switched my water bottle to glass, I eat organic and I stopped buying things made with parabens. All that made me feel pretty dang good about myself. Then I got pregnant.


Suddenly the stakes became a lot higher. When I saw that little pea during the first ultrasound I began to wonder how anything even slightly toxic might affect something so tiny. Turns out I was right to become a lot more concerned! Did you know that 60 percent of what you put on your skin reaches your bloodstream?? Needless to say, I went on a mad beauty product purging spree when I learned that, ditching all the offensive lotions, hair products, cleansers, sprays, body washes, gels, nail polish, nail polish remover – everything I could think of. Again I was feeling really good about myself. But I skipped one important step. I just couldn’t quit my tried and true makeup products. Having to give up wine, chocolate and my favorite concealer?? That just felt like too much.


Until I started doing even more reading. I was rather dismayed to discover that the European Union currently bans 1,328 chemicals from its cosmetics but the U.S. Food and Drug Administration has banned or restricted only 11! Cosmetics made in the US include lovely things like plasticizers (chemicals that keep concrete soft), degreasers (used to get grime off auto parts), and surfactants (they reduce surface tension in water, like in paint and inks). Petroleum-extracted cosmetics ingredients, commonly found in mascara, may cause contact dermatitis and are often contaminated with cancer-causing impurities. The World Health Organization (WHO) and the UN recently released a report calling endocrine disruptors a “global threat” to fertility and the environment. propylene glycol, methylparaben, and propylparaben, all of which are considered endocrine disruptors and are often found in foundations. They say women eat 7lbs of lipstick in their lifetime. Most of that is filled with parabens, harmful dyes and petroleum. Joy.

Even though I loved the bag of makeup tricks I’ve gotten comfortable with over all these years, now that I’m breast feeding, I realized the easy way out is just not worth it. Thankfully, no less than three people recommended the natural, organic makeup line W3ll People. I’ve been taking the line for a test run these last few weeks and have to say I’m pretty happy with the results!


What I ditched:

> Mascara
> Tinted moisturizer / BB cream
> Lipstick
> Cream & Powder Blush
> Eyeliner
> Concealer

PICK0271 (1)w3ll-people

W3ll People is made of a botanical complex of aloe, chamomile and green tea intended to move and breathe on the skin and eliminate the creasing you get with a lot of makeups. It doesn’t contain any of the baddies; fillers, parabens or petroleum-derived ingredients. But enough about all that – I know you’re asking does the stuff work??


I give the line an enthusiastic two thumbs up! There are a few products I’m particularly smitten with. I’m far from a makeup aficionado so I like anything that’s fool proof – and that describes the Narcissist Foundation Stick to a tee. It offers just enough coverage but in that subtle, no makeup kind of way. It also doesn’t crease! For a mama with her fair share of exhaustion lines I really appreciate that. Similarly, the Brightener Stick offers its only little magic touch. A swipe across the check bones and down the bridge of the nose offer just the right amount of glow to make you look refreshed – not overly sparkly.


The Multi Sticks for Eyes, Cheeks & Lips are super convenient – no need to carry a ton of products. The Hypnotist Eye Pencil goes on really easily and stayed put pretty well. But if I had to pick, my favorite item out of the whole line is  Expressionist Mascara. Mascara is part of my daily uniform. I feel naked without it. The W3LL PEOPLE mascara still gives me the thick, dark lashes I crave. They also give you a nice little curl – love that. Sure, it might smudge a bit more than my old chemical laden waterproof mascara but the inconvenience of double checking the mirror once or twice a day is worth the peace of mind.

So I say to all of you holding onto your favorite makeup products for fear of not finding something “good enough,” consider your fears assuaged. You can get “eco makeup” that makes you feel just as lovely as the stuff stuffed with “baddies” as W3LL PEOPLE calls them. And because you’re doing something good for your health you’re going to feel and look good inside as well as out. That alone is worth making the switch!

How about you guys? Have you tried “natural” or organic makeup products? Have you found any clear winners? Now that I’m on this bandwagon I want to build out my entire makeup bag!


images 1 and 2 via here // original photography for apartment 34 by aubrie pick // styling by bianca sotelo

This post is in partnership with Target Style. I received product and compensation in exchange for this post. All thoughts and opinion are 100% my own. Thanks for supporting posts that keep Apartment 34’s doors open.

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  1. I was excited to see these products were available at Target. That is until I saw the prices. I generally buy the $5.00 lipstick at target.

    1. It is a spendy line Janine but I think the quality is really good and it does last a long time. You don’t need to use a lot.

  2. Wow, this post really opened my eyes about what I’m actually putting on my skin. Love how informational this was, I’ll definitely be checking out W3LL People in the future

  3. ….nice natural look and very beautiful face and eyes.

  4. Recently hooked on all natural products from Erin’s Faces! Love love her batural bug spray for my kiddos! Bonus- it’s smells nice on all of us! Erin also got me addicted to the app ‘think dirty’. Are you familiar? It will make you want to throw out everything in your bathroom and start over. But it sounds like maybe you already have!

    1. I haven’t heard of that app Drea – totally going to check it out – thanks!

  5. I feel the same way! I ditched pretty much all of my makeup products that contain bad ingredients and replaced it with better, less harmful stuff. Not because I’m pregnant, but because I want to keep my body healthy. What I’m turning to for that is pretty much always Etsy. There are so many sellers of makeup items that feel the same way and only want to sell stuff that won’t affect your health, but have the same quality (some times better!) than storebought cosmetics. I can really recommend that site! 🙂

    1. Hadn’t thought of etsy for beauty products. Have you found makeup too?

  6. Organic/natural/green beauty products are all I will use.
    I was lucky and never tried ‘conventional’ makeup, having used some kind of mineral powder since 16 – so I actually didn’t have something that performed “better” to compare to.

    However, years later and scouring the Internet for the best of the best green beauty brands, my cannot-live-without products and brands are RMS Beauty (uncover up is a dream!), ILIA Beauty (lipsticks + conditioners are heaven), and my most recent addition is Kjaer Weis foundation. It was a splurge that was oh-so worth it! (plus the refills are comparable to most other brands). Oh, and Ere Perez waterproof mascara – clean, green, and big fluffy lashes for extra wow!

    There are others I love, but these are my recommendations for a newbie! x

  7. Super post! 🙂 I’ve been using natural beauty products for two years now. I love RMS uncover up, buriti bronzer and living luminizer and everything I have tried from a Swedish brand called Estelle and Thild 😉

    1. Totally going to check out the RMS line, thanks Guro!

  8. I would love to buy products such as this because I know I would feel better but being on a strict budget, it’s a bummer that it’s so expensive. I know it’s better for you all around and the money is worth it but I can’t imagine spending $25 on a mascara. Is it really worth the expense?

    1. I’d definitely say the splurge is worth the piece of mind Jodi!

  9. A great resource for “clean” beauty is I’ve learned so much from that blog and she has reviews and recommendations for everything from sunscreen to mascara. RMS is a terrific line of clean makeup made in the US - You can apply everything with your fingers, and it’s all very easy to blend, so it’s quick to get ready each morning. I wear their “un” cover up as concealer and foundation (it lasts about 4 months and I’ve purchased this about 5 times), their eye polish in “magnetic” is my favorite weekday eye makeup (one pot lasts a year), and their luminizer brightens up dull skin (great in the winter!).