If you don’t know interior designer Sarah Sherman Samuel – well you really should. She’s already had two projects grace the covers of major design magazines, her own homes are always amazing (she’s currently renovating a gorgeous fixer-upper in Michigan) and well, basically everything she touches turns to design gold (she actually designed a custom serving board for our holiday shop more than five years ago!). Hence why it’s no surprise her new rug and pillow collection for Lulu & Georgia launched just yesterday and is already nearly sold out!

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

It makes total sense. The entire collection is so so good. Inspired by her love of the vintage Morrocan and kilim rugs she’s constantly sourcing for clients, Sarah decided to create a cohesive collection of go-to styles that work in nearly any space – all at crazy affordable price points. Both her rugs and pillows feature fun tactile designs making them as satisfying to touch as they are to look at. The collection’s earthy neutral color palette and a minimalist modern take on the ubiquitous beni ourain rugs feels fresh but also timeless. You really can’t go wrong with any option you choose.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

One of the things I appreciate most about Saraha’s designs is her knack for combing design styles. Her look isn’t strickly California casual or mid-century or bohemian. She strikes a balance by combining eras, styles and finishes to create elevated casual rooms that could work in nearly any kind of home. The living room above is a perfect example. While the rattan ottomans feel bohemian, the curved clean-lined sofas add an air of sophistication. The Serge Mouille inspired swing arm lamp is a classic, while the ceramics add a structural, mid-century vibe. The addition of Sarah’s (sold out!) Iconic Stripe Rug and a mix of her pillows soften the space a bit more.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

I also love the mix of the brutalist bedside table’s hard lines juxtaposed with the soft curves in this bedroom (hello channel tufted bed!). The Arches rug looks great small (see below), but I also really love it in this oversized scale.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

Look out – rust orange is making a comeback! But in all seriousness, a bold color is a great way to anchor an otherwise neutral monochromatic room.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

I’ll take this entire bathroom, please and thank you.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34 This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

Very seriously considering the Stripe Break Rug for This Old Victorian. 

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

Sarah’s collection was more than two years in the making and the attention to detail, the meticulous construction and the pitch-perfect color palette shows all the hard work that went into these designs. While I’m struggling to pick a favorite option, I’ve included my top three picks below. Just shop fast because I have a strong feeling they’re not going to be available for long.

Congratulations Sarah and Lulu & Georgia!

 

What do you think?

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2 Comments

  1. These are really beautiful rugs. I live in an apartment that has carpet but I’m on a hunt for cozy looking rugs I can use on top of the carpet. I’m fixing to head over to check these out.
    http://apartment8a.com

  2. Love this style! Goes really well with a more earthy contemporary home. Do you have any other rug designers that you like and that keeps a similar style? Looking for advice at the moment.