A new year means it’s time to usher in a new creative project right?! I’m SO excited to announce that we’re undergoing a BIG office makeover this month!! Woot, we’re bringing 2014 in with a whole new look.

As you may remember, I debuted the Loft’s office in Rue Magazine almost a year ago to the day. I will confess it’s a little daunting to think about changing it up so soon. But Team Apartment 34 is no longer just little ole me. We’ve grown so much in the past year. First I brought on interns and we grew. Then I realized I could never let the interns go and we grew. And grew. And grew! The office just wasn’t designed for the rockstar team I have now. So there’s really only one way I can solve this conundrum…


That desk built for one just isn’t going to do the trick any longer. So over the holiday break I began playing my favorite game: room-layout jenga! I mentally moved pieces here, there and everywhere and I think we’ve finally settled on the perfect floorplan. Here’s a sneak peek:


Of course, this makeover won’t just be an exercise in rearranging furniture. My aesthetic has evovled right along with the business these past 12 months, so I’m planning on putting a whole new spin on the space! Here’s another sneak peek for you: the moodboard!


We’re taking our digs in a more minimal, modern direction and I cannot wait. With so much action in a relatively small space, I’m excited to have a neutral color palette to serve as our foundation. It will maximize all the great natural light we enjoy and create an environment conducive to fresh ideas. Of course, signature elements like our brass accents and the in-office bar will not be going anywhere. They just might be reincarnated! There will also be a new bold statement or two, but you’ll just have to wait to see what’s up our sleeve.

All this change can only mean one thing: we’re going to need to make space for our new design a.k.a. part ways with some of our absolute favorite pieces. They are all in perfect condition-sadly, they just won’t fit into the new floorplan. But hopefully, you’ll find a way to make them fit into yours because you’re going to get the chance to…


That’s right-we’re gonna have a sale and you’re invited! We’ll be sharing all the details later this week so be sure to check back.

We hope you’re as excited as we are!

office image: 1 photography by Emily Johnston // 2 photography by Aubrie Pick // moodboard image top to bottom, left to right 1 via Veranda // 2 via Emerson Fry // 3 via Line Klein // 4 via A Merry Mishap // 5 via Emily Johnston // 6 via Mikkel Mortensen 

What do you think?

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  1. What an exciting time! Love all the brass on the moodboard–brass is so classy and beautiful. It’s neat that you’re going to give away the old pieces that cannot fit in the new design, too. Looking forward to seeing more from the makeover process!

    1. We;re excited too–it’s a huge undertaking for so early in the year, but I’m thrilled to share it with everyone!

  2. The layout looks like it will be the perfect solution and I’m looking forward to seeing the new space! Congratulations on the growth!

  3. Erin, I am MADLY in love with those circular, gleaming gold-trimmed chairs from the moodboard. You also get a ton of points from me for including a bar in the office redesign; you’re a girl after my own heart! Can’t wait to see the stylish results!

    1. A bar is very important–it reminds everyone that there’s fun to be had!!

  4. Yay a sale! And congrats on growing your team Erin! You really have built something wonderful and wish you all the best this year! Can’t wait to see the redesign.

  5. Wow , how exciting! Congratulations! I look forward to see some make over pictures and cannot wait to read more about your new team members! Oh wait 😉 would this mean MORE posts on the blog? 😉 xxx

  6. I am SUCH a fan of black and brass – I know your new office is going to look divine! Plus, I can’t wait to see what goodies you have for sale! 🙂


    1. Thanks so much Phyllis – that means the world. We’re excited too!

  7. Erin-Congrats to you with all the expansion and growth!! I remember last year when you were wondering where to ‘grow’ from there and look at you now! Following your initial instincts and your heart. So happy for you!!
    Heather @ Stylemindchic