If you don’t know interior designer Sarah Sherman Samuel – well you really should. She’s already had two projects grace the covers of major design magazines, her own homes are always amazing (she’s currently renovating a gorgeous fixer-upper in Michigan) and well, basically everything she touches turns to design gold (she actually designed a custom serving board for our holiday shop more than five years ago!). Hence why it’s no surprise her new rug and pillow collection for Lulu & Georgia launched just yesterday and is already nearly sold out!

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

It makes total sense. The entire collection is so so good. Inspired by her love of the vintage Morrocan and kilim rugs she’s constantly sourcing for clients, Sarah decided to create a cohesive collection of go-to styles that work in nearly any space – all at crazy affordable price points. Both her rugs and pillows feature fun tactile designs making them as satisfying to touch as they are to look at. The collection’s earthy neutral color palette and a minimalist modern take on the ubiquitous beni ourain rugs feels fresh but also timeless. You really can’t go wrong with any option you choose.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

One of the things I appreciate most about Saraha’s designs is her knack for combing design styles. Her look isn’t strickly California casual or mid-century or bohemian. She strikes a balance by combining eras, styles and finishes to create elevated casual rooms that could work in nearly any kind of home. The living room above is a perfect example. While the rattan ottomans feel bohemian, the curved clean-lined sofas add an air of sophistication. The Serge Mouille inspired swing arm lamp is a classic, while the ceramics add a structural, mid-century vibe. The addition of Sarah’s (sold out!) Iconic Stripe Rug and a mix of her pillows soften the space a bit more.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

I also love the mix of the brutalist bedside table’s hard lines juxtaposed with the soft curves in this bedroom (hello channel tufted bed!). The Arches rug looks great small (see below), but I also really love it in this oversized scale.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

Look out – rust orange is making a comeback! But in all seriousness, a bold color is a great way to anchor an otherwise neutral monochromatic room.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

I’ll take this entire bathroom, please and thank you.

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34 This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

Very seriously considering the Stripe Break Rug for This Old Victorian. 

This New Rug Collection is So Good it's Almost Sold Out! on apartment 34

Sarah’s collection was more than two years in the making and the attention to detail, the meticulous construction and the pitch-perfect color palette shows all the hard work that went into these designs. While I’m struggling to pick a favorite option, I’ve included my top three picks below. Just shop fast because I have a strong feeling they’re not going to be available for long.

Congratulations Sarah and Lulu & Georgia!


I’ve hardly told this story to a soul, but I have the feeling I’m not the only woman out there who’s had this experience, so I thought I’d share it with you today. When I first found out I was having a boy, I was devastated. There’s no way to sugarcoat it. I cried for days. I’d always envisioned myself as the mother of daughters. In all my life, I never even entertained the possibility that I could have a son. My brain simply couldn’t seem to wrap itself around the news.

I mourned the daydreams of handing down special clothes to my future daughter. I mourned the mother daughter talks and showing her how to walk through the world as a strong feminist woman. I also particularly cherished the father daughter relationship and had really wanted my husband to experience that truly unique relationship as well. I mourned the loss of that opportunity for my husband too.

But of course that all changed once our son came on the scene. He’s now the light of my world, but I’ve particularly loved bearing witness to the father son relationship. Not having witnessed brothers growing up, I hadn’t really seen that bond before. It’s something beyond special.

But while I’ve been joyfully observing all these tender father son moments for four years now, I have done such a terrible job documenting them!

Thankfully, Artifact Uprising has allowed me to make up for four years of taking pics but never printing them, just in time for Father’s Day.

I partnered with Artifact Uprising to design a custom Everyday Photo book to chronicle the last four years of father son moments in one beautiful pager turner, creating a cloth covered heirloom that both my husband and son can enjoy flipping through for years to come.

It was so easy to upload pics to Artifact Uprising’s site. I may have had too much fun playing with different layout options, black & white vs color pictures and unique crops – I may have jumped from 30 to 50 pages because I just kept adding more and more!

It is so special to have documentation of both Carter’s growth over four years and the endless growth of the adoration for his father all in one special book. It will go right along with the teddy bear, army hat and baseball card collection that will be passed down from one generation to the next.

And I know I won’t wait four more years before I make my next photo book. And you don’t need to wait either! I’m thrilled to offer you 20% OFF the entire Artifact Uprising site with the code APT3420. This code is valid for one week from today so hop on those Father’s Day gifts right now (FYI there is only 1 use per person). You have until June 6 to ship with FedEx Economy, or June 10 with FedEx Rush.

These truly are the perfect way to show dads how much they mean to us.

This post is in partnership with Artifact Uprising. All thoughts and opinions are 100% my own. Thanks for supporting partnerships that keep Apt34’s doors open.

While many an American holiday actually holds significant meaning, we tend to mark the occasion by offering some of the biggest sales of the respective season. And I for one think it’d be rather silly not to take a look at the amazing deals! The best part about all these Memorial Day sales? The discounts are on what we want right now. So, what are you waiting for? I’ve culled my top picks from all the best home stores and I’ve listed them out for you below.

First up we have Serena & Lily. They are offering 20% off almost everything (!) in stores and online with code SUMMERPREP good through May 22-28. I have no doubt your entire home with get the ultimate refresh with this deal.

Next is Target. If you’re looking for a deal on patio furniture, Target is where you need to go. You can snag up to 30% off, plus an extra 15% off outdoor furniture, rugs, cushions, etc. with code HOME at checkout. Online only, now through Monday.

Wayfair is always a great place to find a good discount, but they’re kicking it up a notch for Memorial Weekend. They’re having various markdowns in several categories ranging from dining furniture up to 70% off to area rugs starting at $50.

West Elm is back this year with its Buy More, Save More concept, which always reads like a pretty great situation if you ask me. The sale starts at 15% off $100 and increases all the way to 30% off $3,000 or more. Deals are good in store and online and offered through May 27.

CB2 has an up to 30% off sale going for select outdoor furniture, up to 35% off summer decor and entertaining pieces and up to 25% off select planters. This one is drawing me in, not gonna lie. Ends May 27.

Ah yes, we can’t forget Crate and Barrel. Their sale includes up to 40% off outdoor furniture, 40% off outdoor rugs and 40% off outdoor entertaining and 15% off pretty much everything else..

If you love a more bohemian style for your home, then you have to check out the sale happening over at World Market in stores and online. World Market Rewards Members get 20% off purchases while everyone else receives a 15% discount. Not to mention you get free shipping for any purchases over $99. Sounds straightforward enough for me! The sale runs Thursday May 23 – Monday May 27.

Lulu & Georgia, one of my favorite go-to’s for all things super chic – furniture, lighting, rugs, you name it – is offering up to 25% off purchases of $900! It’s time to grab something really really good looking for you house.

I’ve gone through all of these sales with a fine toothed comb for you and plucked what I think are the most stylish steals – my cart certainly runneth over! Hope you might find something you love too.

If you need last minute Memorial Day Weekend ideas, this is a great cocktail, this is an epic breakfast and this is my favorite outdoor dining look!


It can be hard to remember to call your mom sometimes but it can be even harder to remember Mother’s Day, especially when you are one! But the big day is this coming Sunday, so I thought I’d help you out by sharing some last second gift ideas that I’m 100% confident any mom in your life would actually want. You can consider this a not so subtle reminder that all the moms out there have enough mugs and candles already. If you’re a mom, feel free to forward this post to anyone in your life who might need a little hint!

Cane furniture has been having a resurgence for a little while now, but the best options have either been vintage or high street attempts to recreate cane pieces. Until now. I’ve continued to go down the Scandinavian furniture rabbit hole since my trip to Sweden last month and this is one of my favorite discoveries. Meet the furniture collection Cane.

Crazy for Cane on apartment 34Crazy for Cane on apartment 34  Crazy for Cane on apartment 34 Crazy for Cane on apartment 34 Crazy for Cane on apartment 34 Crazy for Cane on apartment 34

This collection takes the ages old tradition of caning – one of the oldest forms of furniture making – and puts a distinctly modern spin on the ancient furniture making technique, creating pieces with chic shapes and a variety of modern colors. The designers, Ada Chirakranont and Worapong Manupipatpong, are Thai-born and now work in Bangkok but you can see the influence of their Scandinavian-based design training.

This collection feel light and airy, playful and vibrant but also distinctly modern. The pieces’ caned surface allows light and air to flow through the furniture while casting fine patterned shade across the furnished space.

If you’re looking to invest in a lovely piece of caned furniture – or maybe an entire collection for your house this summer, look no further. I’m sure these pieces will become classics coveted 50 years from now.

Crazy for Cane on apartment 34Crazy for Cane on apartment 34Crazy for Cane on apartment 34Crazy for Cane on apartment 34Crazy for Cane on apartment 34Crazy for Cane on apartment 34

For more of our favorite furniture trends, CLICK HERE.

I often dream of traveling to France, immersing myself in Paris’ antique markets, strolling through booth after both, leisurely treasure hunting and unearthing that perfect home decor gem that has long alluded me. Then I remember I have a pre-schooler, a puppy, this site, parent-teacher conferences, 4,000 unanswered emails, a mile long to-do list and oh yeah, I don’t speak French.

Thankfully, I can turn to experts instead. Enter Elsie Green and Victoria from SFGIRLBYBAY. The two have a similar dream and many resources with which to actualize it. Elsie Green is an amazing Bay Area-based purveyor of all things vintage French country which you may have seen here. And Victoria has created Super Marché, her own highly curated collection of French vintage finds. Last weekend San Francisco was lucky to play host to Le Petit Appartement – a pop-up combining both Elsie Green & Super Marché as well as additional friends. The pop-up was like stepping into a perfectly curated other world and I really didn’t want to leave. Scroll and you’ll understand why.

The blank canvas of a studio space was brilliantly transformed into a boudoir, dining room, kitchen and living area, replete with collections of ceramics, brass candle holders, vintage portraits. Louis Philippe mirrors and one of a kind curiosities. You could browse dressers and rompers from Encourage Vintage and accessorize with a perfect pair of Freda Salvador shoes. I truly appreciate the feeling of being transported to the middle of the French country side.

Vintage books as placemats – genius.

Yes indeed, the dramatic oversized Prix Ribbons are everything.

Le Petit Appartement was a rather magical moment. It’s only downside is that existed for just one day. But fear not. I’ve already heard rumors that Le Petit Appartement might pop up again sometime. Maybe near you!


photography by ashley keleman

I’ve always loved a major fireplace moment – loads of marble, dramatic cornices, beautiful tile and the piéce de résistance – a mirror so tall it touches the ceiling. So I feel rather lucky that I get to create a major moment of my own in our dining room. But hunting down the perfect mirror for over the fireplace is proving to be a rather daunting challenge.

Mirror Mirror on the Wall on apartment34 Mirror Mirror on the Wall on apartment34

Finding 70″+ mirrors are not a dime a dozen. I want something with personality, something with the perfect proportions, a gorgeous frame – period appropriate detailing…it’s a bit of a needle in a haystack situation.

The traditional look involves a 19th-century French Louis Philippe gold leaf gilt mirror most often with some sort of crest. This look is timeless classic and stunning. But perhaps also a touch predictable??

Mirror Mirror on the Wall on apartment34Mirror Mirror on the Wall on apartment34

What if I went white on white? Using a mirror with tone on tone is a bit more understated and a touch more modern, don’t you think?

Mirror Mirror on the Wall on apartment34Mirror Mirror on the Wall on apartment34

Then there’s the decision of scale. Do you like the look of a smaller scale option, or a mirror that runs the full width of the fireplace.

Mirror Mirror on the Wall on apartment34Mirror Mirror on the Wall on apartment34

And then there’s the antiqued mirror option. I love how they can almost look like a piece of art.

Mirror Mirror on the Wall on apartment34

Or perhaps a cleaner, less ornate option would be best. Are you starting to see my dilemma?

Mirror Mirror on the Wall on apartment34Mirror Mirror on the Wall on apartment34

And we haven’t even discussed price point yet. While new, “inspired by” mirrors can run around $200, an authentic antique can be in the thousands upon thousands of dollars. The perfect mirror could certainly be worth it as I plan for it to be there for the rest of time. So do I pick a big box store option or continue to hunt through my favorite vintage sources like Chairish and 1stDibs. I remain torn. I will definitely keep you posted on where I land!

Here are a few of the (many!) options I’m currently considering.

images 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10 / 11 / 12

Spending time in the land of design classics from the likes of Arne Jacobsen, Fritz Hansen and Georg Jensen has me thinking about adding a few more choice pieces to help finish off This Old Victorian.

High up on my wishlist? The Cesca chair. While not of Scandinavian origin, the chair remains classic and timeless nearly 65 years after its creation.

Currently Coveting: The Cesca ChairCurrently Coveting: The Cesca Chair

The Cesca chair is the brain child of Hungarian designer Marcel Breuer. A leader of the Bauhaus movement and strict adherent to modernism, he was particularly skilled in the use of tubular steel in his furniture designs. The Cesca chair features a caned seat and back that are cantilevered over the continuous run of tubular steel legs.

You can find them with either a natural wood frame or with a contrasting black frame (my personal favorite). While they’re typically used as a dining chair, a single Cesca would make a great desk chair or an eye catching occasional chair

Currently Coveting: The Cesca Chair
Currently Coveting: The Cesca ChairCurrently Coveting: The Cesca Chair Currently Coveting: The Cesca Chair Currently Coveting: The Cesca Chair


The best part about Cesca chairs? While you can find many a vintage option out there – and they certainly carry some fun design caché – the Cesca is still in current production! So instead of dropping more than few pretty pennies for a set from the 60’s, you can in fact get a new one right now. A full price they’re still a touch spendy but if you know how to hunt you can find sometimes find them for a steal (like i did for this project).

I’m thinking Cescas (or at least two or three) could be the prefect addition to my dining room. What do you think? Do you have a favorite classic design piece?

For more of my favorite pieces, CLICK HERE.

images 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9

As if Leanne Ford wasn’t already my design spirit animal, her new lighting collection for Target, which launches today, speaks directly to my heart! It’s timeless, it’s modern, it’s funky, it’s perfect.

The Lighting Collection about to Take Target by Storm on apartment 34The Lighting Collection about to Take Target by Storm on apartment 34

Leanne is becoming the grande dame of repurposing found materials to DIY her own light fixtures. Thankfully, she’s made it easier for the rest of us, creating Rope Net Pendants that look vintage or found. No one has to know your light is from Target.

The Lighting Collection about to Take Target by Storm on apartment 34The Lighting Collection about to Take Target by Storm on apartment 34

An oversized pendant is universally chic and timeless. This one comes in white, black and brass. I love the look of the pendant hung really close to the ceiling.

The Lighting Collection about to Take Target by Storm on apartment 34The Lighting Collection about to Take Target by Storm on apartment 34

While there’s a distinct boho vibe to many of these lights, Leanne proves that you mix and match styles to create truly modern spaces that will feel current long after the current boho craze fades.

While this collection just launched today, with prices all under $100, I have strong feeling it’s going to sell out rurl quick. So get to shopping right now friends. I know I am!

Older posts
Gimme More