The enormity of the problems the world faces today can easily overwhelm. It can be hard to figure out how to have a significant individual impact. But one of the easiest things we can do is vote with our dollars. If we commit to being fully conscious of where our money goes, if we make the conscious choice to find and buy from Black businesses, and take the time to know the stories behind what we are buying, we can shift the landscape.

Support Black Businesses: Shop Goodee on Apartment 34

Enter Goodee World. This online shop is an amazing resource for ethical brands that create beautiful, sophisticated, design-savvy pieces for your home and life, while supporting artisans, underserved communities and traditional craft. As Goodee explains they are “where good design and good purpose intersect.” I knew they were speaking my language when Goodee explained their belief that the concept of “less, but better” will only lead to a kinder, smarter, more beautiful world. One hundred percent, yes!

Support Black Businesses: Shop Goodee on Apartment 34Support Black Businesses: Shop Goodee on Apartment 34Support Black Businesses: Shop Goodee on Apartment 34Support Black Businesses: Shop Goodee on Apartment 34

Goodee sources their pieces from all over the world, with the requirement that everything they offer is transparently sourced, ethically made, and designed to last. Their brand partners report about their materials, supply chain, labor standards, ecological footprint, and business practices to Goodee to ensure they meet their standards. Goodee evaluates so many considerations that we should all care about but are often really hard to learn about as an individual consumer. Goodee looks at everything from community engagement to gender advocacy, work in marginalized communities, poverty reduction, water conservancy, use of recycled materials and more. Basically, they’re doing our homework for us.

Goodee offers some of my go-to brands including Scandinavian cult favorites Skagerak and Frama, but I was most excited to discover gorgeous pieces that I’ve never seen before like Baba Tree, a exceptional collection of traditionally made good including stunning baskets from Ghana. I’m also smitten with their collection of handwoven pendant lights by AAKS, a design brand founded by Ghanaian designer Akosua Afriyie-Kumi. AAKS works with Ghana’s skilled women weavers through their ‘Weaving for Change’ home décor project which focuses on preserving the artisan trade of the Tuareg community—many who are living as refugees in Burkina Faso. Each beautiful and handcrafted lamp generates awareness, income and job creation for women artists and their families.

Support Black Businesses: Shop Goodee on Apartment 34

Goodee was founded by twin brothers Byron and Dexter Peart. Already steeped in the creative world as the founders of indie travel accessories line WANT Les Essentiels, Byron and Dexter identified that “we live in a world where the things we consume have begun to consume us. And our lives are so filled with stuff that we’ve left little room for happiness.” Goodee is their antidote and I’m so grateful they decided to take all of their knowledge, amazing taste, and dedication to helping us discover beautiful work that enhances our own lives but also the lives of the people who make the things.

But as an online shopping savant, who spends most of her day in front of the screen, I truly appreciate that Byron and Dexter have created a beautiful shopping experience. Their shop is easy to navigate, tells deep stories about the products they offer, and has a whole section of in-depth editorial stories about their partners. It’s truly a pleasure to explore.

If you’re looking to add a little joy to your home as we continue to muddle through 2020, I highly highly recommend you shop Goodee.

Support Black Businesses: Shop Goodee on Apartment 34


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  1. I just discovered this store. Great stuff. I love it.