Today, I have someone you need to meet. I’ve talked to Girl Crushes and amazing makers over the years, but it’s hard to give today’s focus, miss Laney Crowell, one specific label. She’s an all around power woman. She’s created her own PR and content marketing firms, run social media and editorial content for Estee Lauder and is now taking perhaps the most admirable step of all – diving head first into her passion for clean beauty and intentioned living and sharing her true self with the rest of us. Laney recently launched The Moment – a stunning lifestyle site that is a mecca for all things clean beauty and healthy living. I recently sat down with Laney at my favorite San Francisco health food haunt, As Quoted, to dish on finding your passion and the perfect eco-lipgloss over turmeric lattes (have you had one? No seriously, they’re so good. I quit caffeine nearly 3 years ago now and they give me life.)

Clean makeup must-haves on apartment 34

I feel lucky to have called Laney friend for a number of years now. Her drive, creativity and warmth cause you to simultaneously admire her and want to be her BFF. She’s managed to harness that effortless beauty vibe that I’m always grasping for. So I was hoping her makeup recommendations might help me look more fresh faced!

Clean makeup must-haves on apartment 34Clean makeup must-haves on apartment 34

How did you discover clean beauty / self care?

It started in my search to learn more about food. I’ve always had a really sensitive stomach, I’ve suffered from acne, and I’ve always felt like I had low energy. I started reading about eating plant-based and how great it is for our bodies and our skin. The better I ate, the better my stomach and skin became. Once you start learning about food you can’t help but want to know where it comes from. For me it was a natural progression to see what’s in my beauty products too.

Clean makeup must-haves on apartment 34

What do you love about these five clean beauty products?

These are the products I keep in my makeup bag at all times:

Juice Beauty CC Cream in Dessert Glow

The great thing about this product is that it gives you a little coverage, a little dewiness, and it has SPF. I apply it with my hands and it evens out my skin tone instantly. Juice Beauty is organic, vegan, and toxin-free so they’re one of my most trusted clean beauty brands.

Jillian Dempsey Lid Tint in Dew

This product is so great. It comes in other colors, but I love the dew that turns into a slight rose. It’s glossy, but not too glossy, and gives that instant cool girl look. It’s kinda amazing that this product is made from organic and natural ingredients.

Kjaer Weis Eye Shadow in Transcend

This eyeshadow should win awards. It’s all-natural and certified organic, but the color is elevated and chic. I use it as an eyeshadow and an eyeliner depending on the look I’m going for – for a fancier look I’ll use it with Jillian Demsey’s Lid Tint for a glossy look.

True Botanicals Hydrating Mist

I recently discovered True Botanicals and fell in love with their Clean line. It has done amazing things to help my skin, which broke out really badly when I got pregnant. They gave me some new samples to try like this Hydrating Mist and I keep it in my bag when traveling.

W3LL People Nudist Multi-Use Cream Stick

I love products that I can use in more than one way, and even better if they are doing double duty on top of that. I use this stick as blush and for lip color, plus it has aloe and antioxidants in it so it’s good for your skin. It’s super sheer which I love, and has a gorgeous dewy finish.

Clean makeup must-haves on apartment 34Clean makeup must-haves on apartment 34Clean makeup must-haves on apartment 34

If women were going to change one thing about their beauty routine – what do you think it should be?

That’s a hard question! I’ve been slowly changing my skin, face, hair, nail and body products over the last year and a half and now I’m 99% clean. I think I started with replacing my face serum. I wanted to find something that was just as effective and clean as the toxic version I was using. If I had to recommend one product though, it would be a moisturizer that can be used on your whole body though, like Everyday Oil. Our skin is our biggest organ and we need to treat it well.

Clean makeup must-haves on apartment 34

What do you hope women take away from The Moment

Ultimately The Moment is a beauty site, but a new kind of beauty site. Beauty is so much more than the way we look, beauty is a feeling that comes from joy. I hope that people take away how to feel joy with what we eat, how we live our lives and with how we take care of ourselves.

What is your advice for someone looking to turn their passion into a career?

I started The Moment not because I’m an expert, but because I’m on a mission to feel better and feel more joy in my life. That mission was clear to me, because it’s what I did in my spare time. It took me a while to figure out it’s shape though, that came from journaling and mediating. If I have any advice it’s to take the time to be in touch with yourself and listen to your gut.

Clean makeup must-haves on apartment 34

Journaling and meditating goals. Check! I’m so thrilled that Laney in enlightening us all, not only with her ever-growing clean beauty knowledge, but also with her joy, her positive outlook and her goal of simply helping people feel better. Because you really can’t get mad at that can you? Seems like a long relaxing Memorial Day weekend would be the perfect time to start taking a little extra care of your self, no? Head to the The Moment for even more beautiful inspiration.



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photography by andrea posadas

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