It’s finally here: the Loft Life 2.0 is making its official debut! You may have spied this sneak preview of my home office, but just before the holidays San Francisco Magazine dropped by to get the full tour and I’m so excited to get to share it with you today!

Now, if you’ve been following the Loft Life, you know the husband and I first settled into an uber-urban loft in the SOMA neighborhood of San Francisco. And while we adored the modern living and luxe accommodations {I do miss that kitchen!!}, the 40,000 screaming San Francisco Giants fans that spilled into our “front yard” six nights a week took its toll. And I love baseball!

So, when yet another loft crossed our path that was located in the more residential {and much quieter!} area newly minted Mission Creek, we jumped at the chance to relocate. For the third time in under 12 months. I do not recommend that.

However, now six-months settled into our new neighborhood we couldn’t be happier. The new loft is not too small, it’s not too big. It’s just right. Having an Apartment 34 office has been a lifesaver. As the San Francisco Magazine headline reads, that room is my ultimate chick cave. And as Chris is quick to point out, the rest of the house is intentionally gender neutral!

Of course, decorating is a constant work in progress and things have already changed some since these photos were taken, but that only means more updates are to come! Now that the cat is out of the bag, I can’t wait to bring you regular Loft Life updates ranging from my current dilemma: I’m desperately searching for a new living room rug {I’m torn between serious shag and a more vintage feel}, to more detailed recaps of our most major DIYs.

But for now, let me give you a little tour around the place. I’ve included as many sources as I can, but don’t hesitate to ask if you have any questions! I do hope you like.

We’ll start with the living room…welcome!

livingroom

Thankfully, we were able to repurpose nearly everything from loft number one, simultaneously purging and adding a few key pieces along the way. The biggest perks of the new space: our luxurious window seat that you might have seen here {& that Chloe has already claimed} and our fireplace {more on a major DIY to come!}.

sources: the leather couch and wool chair are both room&board; stool by cb2; the travertine coffee table is my infamous Alameda Flea score; the floor lamp is from lampsplus; pillows are by designer fluff and west elm, faux fur throw by west elm.

If you spin 90 degrees from the window seat, you face the stairs that head to the lofted bedroom.

living2

With 20 feet of wall space to play with, I placed my prized oversized mirror at the base of our stairs, perfect for quick outfit checks before running out the door. We then installed floating shelves to hold favorite photos, stair-stepping up the wall as you ascend. The woven basket hides our dog food {quite cleverly if I do say so myself!}.

The “chandelier” is our first major foray into DIY. While I desperately wanted this fixture, budgets did not quite allow it, so the husband brainstormed that we attempt a recreation. Thankfully, half a dozen $80 pendants later and we had a lovely little replica on our hands!

sources: individual pendant lights from lampsplus: tall cherry credenza and reclaimed wood mirror are from my San Francisco go-to for pretty much every decor need I have, HD Buttercup; vintage chair scored at la boutique; lamp by crate&barrel; personal photographs mixed with prints from minted.com

Living3details1dining

sources: tall shelf from HD Buttercup; butlers tray from west elm; framed Feist post by Vahalla Studios; oversized print in the entry from minted.com; bowl by heath ceramics; painted antler via etsy; design books from anthropologie ; bowl of sea shells from our mexico wedding courtesy of my mom; dining table and navy chairs from room&board; white oak “pantry” from HD Buttercup; pendant light from OneFortyThree

Thankfully, our storage bed just fit into the new bedroom space. Now it almost looks like a built in! I simply refreshed the bedding to update the look.

bedroom

frenchie

sources: bed by west elm, bedding by San Francisco-based crane & canopy, side lamps by jonathan adler via lampsplus, mutto wall pegs from dwr, bedside accessories from anthropologie, striped throw by dwellstudio, pumps by emerson fry, & of course, chloe. I hope you spied Baileys debut in print too!

PS: you can see the Apartment 34 Studio Tour right here and the rest of the San Francisco Magazine story here!

images by kelly ishikawa for san francisco magazine, floral design by natalie bowen, interior design consultation by courtney lake, styling by apartment 34

What do you think?

Leave a Reply

Your email address will not be published. Required fields are marked *

29 Comments

  1. Erin, what an amazing job you’ve done here! I love how you spaced and sized all of your furniture pieces so proportionately. So sophisticated and practical to boot! I’m so inspired especially since i too live in a loft (out in philly~). tx for sharing your lovely place and can’t wait to see the add’l changes you’ve made 🙂

  2. Congrats Erin
    It’s always exciting to hear local bloggers succeed. You are a true inspiration.

  3. Your home is beautiful, Erin! You’ve done a great job of finding that tricky balance between super chic and totally livable. Can I come visit sometime? 😉

    1. I’d love to know where the living room is from too! LOVE IT

  4. Thanks so much all! Azrakun, yes those pumps are Emerson Fry – link to them is in the post. Dasha – the rug is West Elm and yes, Lesley you need to come over asap!

  5. Erin!

    Congrats on tastefully decorating such a beautiful new home, it’s the quintessential San Fran. I so want to move in 😉 Oh, and I don’t think I even need to tell you but I’m a fan of a cool printed (& maybe over dyed) vintage inspired rug.

    xx-
    Jillian

  6. Congratulations on the feature! Well deserved. You’ve done an amazing job with your space.

  7. What a beautiful home you have!So many fab details and I love the colour themes you have chosen. Thank you for inviting us into your home /Niki

  8. Congratulations, your loft is wonderful, full of light and It looks so cozy, and your frenchie is lovely, I have a male his name is Vittorio!
    Enjoy your new loft,
    Ira

  9. So beautiful! That coffee table is STUNNING and I am so jealous. Loving the blog lately Erin!

  10. Lovely apartment! Could you please tell me the various colors of gray that were used on the walls?
    Thank you!

  11. The Nordic style of decoration ? like this style decoration ,simple , clear , can relieve visual fatigue.

  12. I found your site through the Joss & Main Curator’s collection several days ago. The main photo had a shot of your old loft with the cream and beige trellis rug in the living room, which I LOVE. I saw you mention Rugs USA in your thank you’s so I imagine the rug is from there, but there are thousands and thousands on the site. Can you (or anyone) tip me off to the name so I can buy one of my own?

    Thank you!

    Georgeous decor!