Hold onto your your design-loving britches, friends. We have the most gorgeous Retail Therapy of all time for you today!

You may remember us talking about The Line a couple of weeks ago; its online shop is gorgre, gorge, gorge, but its physical retail space is a concept that we’re quite confident is going to completely change the shopping experience for us all. Their “store” is styled {down to the soap in the bathroom!} like an actual lived-in apartment in NYC. And it’s actually IN an apartment in NYC. When we found out that you can walk through each room and shop straight from the comforts of that insanely gorgeous navy tufted suede sofa, or pull things directly out of their beautifully stocked closet, we had to see it for ourselves! Thankfully, our fab photographer Aubrie was headed to New York so we got her in there, pronto!

Be mindful: this isn’t any ole’ apartment, it’s crowned “THE Apartment”of our dreams. We’ll leave you two alone for a minute…

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Isn’t this space un-be-lievable?!

We could have filled this post with effusive descriptions of every detail, but really the images speak for themselves. From the jaw dropping massive Moroccan rug in the living room, to the provocative art in the bedroom and the ceiling-high tree branch in the bathroom, this “store” is truly a game changer. The idea of what shopping should look like will never be the same.

And you won’t believe that this is not everything!

That’s right. This Retail Therapy is so mind-blowing that we decided to break it up into three posts! The details in The Apartment are not to be missed and just WAIT until you see the closet! More to come my friends. More.to.come.

original photography for apartment 34 by Aubrie Pick 

What do you think?

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8 Comments

    1. Thank you SO much for the comment Victoria. (I miss ’em sometimes!!). Isn’t this space to die for. I’m only glad I couldn’t visit in person – my credit card wouldn’t like me anymore.

  1. Love that sofa! 🙂 reminds me one of my favourite decor brand, Brabbu. And I love all de decoration present in this post