About Apartment34

Welcome to Apartment 34

We realize there are a lot of doors you can knock on, so we appreciate you stopping by our little home. We’re thrilled to have you.


Apartment 34.com offers inspiring ways to add sophisticated style to your everyday life. We share unique finds and creative ideas related to modern décor, classic fashion, must-make food, wanderlust-worthy travel; all the details that make life a little better.

Erin Hiemstra: Founder | CEO

Apartment 34 founder, Erin Hiemstra is a digital communications expert, fashion and décor enthusiast and stylist who has transformed her passions into her career.

After nearly a decade working in corporate PR, Erin now funnels her love of the styled life into Apartment 34 full time. Erin has shared her blogging expertise with others as a speaker at the Alt Design Summit and IFB Bloggers Conference and an instructor on the Alt Channel.

In 2012, Erin launched Apartment 34 Media offering social marketing consulting services to help lifestyle brands attract an impassioned audience. Clients include Mark and Graham, Chloe Rose Boutique, Trophy Cupcakes & Party and Rue Magazine.

Erin has been featured as a lifestyle expert on People.com, named a Stylemaker by the San Francisco Chronicle, worked as a guest editor of Matchbook Magazine, as a style-spotter in Seattle Magazine, as a styling and decor expert in Sunset Magazine, Rue Magazine, ElleDecor.com and The Nest Magazine, among others. She is also a member of Lucky Magazine’s Style Collective, Vogue’s Blogger Network and was named one of Refinery 29’s most inspiring lifestyle sites.

Her home has been featured in San Francisco Magazine, DailyCandy.com, Rue Magazine, HGTV.com, Design*Sponge and Refinery 29.

When not at her home office, Erin can be found running around San Francisco searching out the newest boutiques, hot restaurants and best cup of coffee to keep her blogger motor running!

Meet the Team

Bianca: Editorial Manager

Bianca is a native to the Bay Area where she blogs about design and fashion inspiration. Her dream outfit: leather skinnies, pumps, and a white tee. Her dream house: Paris. Her dream man: she's found. Her mantra? Be patient. Go with what you love. And proceed, fabulously. Follow her on her blog, A Fabulous Challenge.

Jessica: Marketing Assistant

Jessica is a Bay Area local who is constantly surprised at what this inspiring city has to offer. Her hobbies include the usual suspects: reading, traveling, and loitering in Sephora. Feel free to ask her for book recommendations or a detailed breakdown of every single moisturizer on the market.

Ashley: production intern

A fresh face in San Francisco with a passion for photography, fashion & design. When she is not at the Apartment 34 office or exploring the city, you can find her over at Makeshift Society where she is the Jill-of-all-Trades. She is in the middle of planing her wedding to her college sweetheart, hooray! She has an affinity for color, good typography, traveling, hidden gems, red lipstick, 1920’s jazz & a good cocktail.