About Apartment34

Welcome to Apartment 34

We realize there are a lot of doors you can knock on, so we appreciate you stopping by our little home. We’re thrilled to have you.


Apartment 34.com offers inspiring ways to add sophisticated style to your everyday life. We share unique finds and creative ideas related to modern décor, classic fashion, must-make food, wanderlust-worthy travel; all the details that make life a little better.

Erin Hiemstra : Founder | CEO

Apartment 34 founder Erin Hiemstra is a décor enthusiast, fashionista and general lover of the details that make life lovely. Her greatest joy comes from discovering a crazy-go-nuts amazing idea, person, place or product and then helping others discover it too.

After nearly a decade working in corporate PR, Erin funneled her love of creating a styled life into Apartment 34.com. Following her from Seattle to San Francisco, the site continues to chronicle chic style finds in all areas of daily life. Today, you can discover the latest Bay Area hot spots, the of-the-moment fashion trends, innovative decorating ideas and wanderlust worthy travel destinations, among other the many other things we fancy. A must-read for the style savvy around the globe, thanks to Team Apartment 34, this site serves up fabulous finds on a daily basis.

Erin has shared her blogging expertise as a speaker at the Alt Design Summit and IFB Bloggers Conference and an instructor on the Alt Summit Channel. Erin has been featured as a lifestyle expert on People.com, named a Stylemaker by the San Francisco Chronicle, as a style-spotter in Seattle Magazine, and has been featured as a styling and decor expert in Sunset Magazine, San Francisco Magazine, Rue Magazine, Matchbook Magazine, ElleDecor.com and The Nest Magazine, among others. She is also a member of Lucky Magazine’s Style Collective, Vogue’s Blogger Network and was named one of Refinery 29’s most inspiring lifestyle sites.

Erin’s home decor and styling have been featured in Sunset Magazine, San Francisco Magazine, DailyCandy.com, Rue Magazine, HGTV.com, Design*Sponge, Refinery 29 and Apartment Therapy.

When not at the office, Erin and Team Apartment 34 can be found running around San Francisco searching out the newest boutiques, hot restaurants and best cup of coffee to keep their blogger motors running!

Meet the Team

Bianca: Editorial Director

Bianca is a native to the Bay Area where she obsesses over everything “ah-mazing” – from coffee shops to coastal-cruising pit stops. Her dream outfit? Leather skinnies, pumps, and a white tee. Her dream house? Is in Paris, duh. And her dream job..does daydreaming on the beach count?? Follow her on her blog, A Fabulous Challenge, and Instagram @afabchallenge!

Megan: Columnist

Writer, editor and ect.-er Megan McCarty can tell a damn good story. Ask her about the Moroccan man she met in a Montreal mall. Or about the time her gal pal dropped a rock star’s sunglasses into a Porta Potty. {There’s more where those came from!} Follow along with her adventures – and misadventures – on Instagram and Twitter.

Ali : Editorial Intern

For as long as she can remember, Ali has been passionate about design, photography and interior styling. While she works full-time as a brand and innovation strategist, she also takes on interior decorating projects and writes for her personal blog. She’s a hardcore dog-lover and an avid cat-tolerator. Follow her at alihartwell.com and Instagram @athartwell.

Brittany: Graphic Design Intern

Graphic design student, Brittany Teng, sports everything black, from her wardrobe to her coffee. When she’s not designing, you’ll find her binge watching Netflix or…binge watching Netflix. She currently attends Art Center College of Design in Pasadena where she’s learned to survive on no sleep.