About Apartment34

Welcome to Apartment 34

We realize there are a lot of doors you can knock on, so we appreciate you stopping by our little home. We’re thrilled to have you.


Apartment 34.com offers inspiring ways to add sophisticated style to your everyday life. We share unique finds and creative ideas related to modern décor, classic fashion, must-make food, wanderlust-worthy travel; all the details that make life a little better.

Erin Hiemstra : Founder | CEO

Apartment 34 founder Erin Hiemstra is a décor enthusiast, fashionista and general lover of the details that make life lovely. Her greatest joy comes from discovering a crazy-go-nuts amazing idea, person, place or product and then helping others discover it too.

After nearly a decade working in corporate PR, Erin funneled her love of creating a styled life into Apartment 34.com. Following her from Seattle to San Francisco, the site continues to chronicle chic style finds in all areas of daily life. Today, you can discover the latest Bay Area hot spots, the of-the-moment fashion trends, innovative decorating ideas and wanderlust worthy travel destinations, among other the many other things we fancy. A must-read for the style savvy around the globe, thanks to Team Apartment 34, this site serves up fabulous finds on a daily basis.

Erin has shared her blogging expertise as a speaker at the Alt Design Summit and IFB Bloggers Conference and an instructor on the Alt Summit Channel. Erin has been featured as a lifestyle expert on People.com, named a Stylemaker by the San Francisco Chronicle, as a style-spotter in Seattle Magazine, and has been featured as a styling and decor expert in Sunset Magazine, San Francisco Magazine, Rue Magazine, Matchbook Magazine, ElleDecor.com and The Nest Magazine, among others. She is also a member of Lucky Magazine’s Style Collective, Vogue’s Blogger Network and was named one of Refinery 29’s most inspiring lifestyle sites.

Erin’s home decor and styling have been featured in Sunset Magazine, San Francisco Magazine, DailyCandy.com, Rue Magazine, HGTV.com, Design*Sponge, Refinery 29 and Apartment Therapy.

When not at the office, Erin and Team Apartment 34 can be found running around San Francisco searching out the newest boutiques, hot restaurants and best cup of coffee to keep their blogger motors running!

Meet the Team

Bianca: Editorial Director

Bianca is a native to the Bay Area where she blogs about design and fashion inspiration. Her dream outfit: leather skinnies, pumps, and a white tee. Her dream house: Paris. Her dream man: she’s found. Her mantra? Be patient. Go with what you love. And proceed, fabulously. Follow her on her blog, A Fabulous Challenge and Instagram @afabchallenge

Ashley: Production Assistant

A fresh face in San Francisco with a passion for photography, fashion & design. When she is not at the Apartment 34 office or exploring the city, you can find her over at Makeshift Society where she is the Jill-of-all-Trades. She is in the middle of planing her wedding to her college sweetheart, hooray! She has an affinity for color, good typography, traveling, hidden gems, red lipstick, 1920’s jazz & a good cocktail. Follow her @ashrose