MWW: It’s All About Good Jeans

I’ve noticed women tend to pick up a variety of fairly nasty habits. Feeling guilt about what we eat, comparing ourselves to others and too often berating ourselves for any variety of perceived sins are just a few off the top of my head. I’m the first to admit I often fall prey to these mental traps too.

Another frequent lament I hear is about what we wear. Too often I hear a friend say “oh I could never wear that” or “I just can’t figure out how to wear this” and make themselves feel badly about it! I’ve fallen victim to this problem too, regularly calling my own style unadventurous because I wear jeans pretty much But I say no more! Instead of beating ourselves up for our natural likes, dislikes or style comfort-zones, why not simply embrace! I look good in jeans dammit. They make me feel comfortable, confident and you by no means have to look “boring” while wearing them!Apt34-WHBM-13what I’m wearing: White House Black Market Essential Slim Jean // Maison Martin Margiela for H&M blazer (similar)  // Celine heels (similar) // Zara Shopper (similar) // BR sunnies


The secret to good jeans is how you make them your own! I for one am going to officially start championing a return to the clean denim look. Yes, I rocked my ripped boyfriends all summer long, but enough is enough! When I step into an elevator I don’t really want to be wearing the same pair of jeans as everyone else packed in around me!

Crisp classic denim like the WHBM Essential Slim Fits let you walk into an important business meeting feeling put together, but also modern. You make them your own by how you accessorize them!


When it comes to rocking denim as work wear, I tend to steal ideas from the boys while adding a feminine twist. In this case, a menswear-inspired button-down and blazer give a nod to a traditional suit, without looking at all stuffy! Putting a dramatic cuff on the jeans and adding a statement-making heel is the perfect way to add some additional personality.

So, instead of feeling badly about our wardrobe comfort zones and knocking ourselves down for not feeling confident in the latest “It” trend, why don’t we try standing tall, being confident and feeling proud about rocking something we know makes us look, but most importantly, makes us feel good.

I’m going to give a go. How about you??


original photography for Apartment 34 by Aubrie Pick // wardrobe styling by Erin Hiemstra


This post is in partnership with White House | Black Market. All opinions are our own. Thanks for supporting posts that keep Apartment 34′s doors open!

Swim Season is IN!

It’s a well-known fact that San Francisco “summers” are rather different than most other places. As Mark Twain too aptly described, “the coldest winter I ever spent was a summer in San Francisco!” Karl {that’s the fog’s name!} has certainly been taking his job seriously lately, leaving us to suffer through gray days, chilly air and tons of wind. Blech.

Thankfully, bright, sunshiny 80+ degree weather is only a quick hop across the Golden Gate away! So last weekend the husband and I made our escape to wine country. I got to enjoy what could be the only pooltime I’ll get all summer so I was determined to soak up every second.


We headed to the far northern corner of Napa to the quaint {almost} country town of Calistoga. It was like passing through a vortex into paradise! The air was super warm, the nights long and slow and the wine generously poured. I was in heaven! It’s amazing what a 48-hour escape can do for one’s sanity. We certainly did our best to make the most of it.

I also decided to give a new swimwear look a try. I’ve long been a bikini devotee, but retro-inspired suits have been catching my eye for awhile! Something about being covered up suddenly seems more alluring than flashing all that skin. I was so excited to find a 40′s-inspired halter one-piece at Old Navy – for under $30! I loved the molded cups {they’re small-chest friendly} and the cute cut-out in the back. It was anything but your basic black suit!


And while there’s nothing I love more than soaking up some serious rays {and taking a quick dip to cool off!}, I’ve finally realized that pooltime doesn’t equate to sunbathing! These days, I make sure my favorite summer pool tote is packed to the brim with my rather long list of essentials; a floppy sun hat to keep the sun off my face, jumbo-sized sunnies, a gauzy coverup for poolside bar runs and plenty o’ sunscreen of course! I’m officially declaring pale is IN {and if I repeat it enough it will someday be true!}.

Sadly, I’m not sure where or when my next opportunity to rock a good pool {or beach!} look will come. Every once in awhile Karl does decide to go on vacation himself so I’m keeping this inspiration board at the ready!



I’m curious, where do you go to make your summer escape??


Get Your Shop On:

> Sun Bum Sunscreen 
> Necklace
> Old Navy Swimsuit
> Mirrored Sunglasses
> Gladiator Sandal {on sale!!}
> Beach Coverup
> Turkish Towel 
> Old Navy Floppy Straw Hat
> Tote Bag
> “Girlboss” Book 

Photos from our trip to Calistoga by the husband and me! For more of our favorite weekend escapes, CLICK HERE!

This post was sponsored by Old Navy. Check out Old Navy‘s latest fashion lineup in store or online at Thanks for supporting posts that keep Apartment 34′s doors open!

Introducing: The Kind of Woman

We talk about a lot of different topics at Apartment 34. Even though I started this site to chronicle a home renovation (that never even happened!), in eight years its turned into so much more. Fashion, food, travel, decor, life in San Francisco – really anything’s on the table.

But I’m the first to admit that over the last eight years the heart of blogging has changed. A lot of blogging has become a little vanilla. It’s easy to simply focus on all the pretty. Everything is wonderful, fabulous, gorgeous! We love everything!!

While I feel confident we always speak from our hearts at Apartment 34, we don’t always share everything that’s in there. There are some strong opinions, some serious sass and in some cases, doubts, fears and struggles that I”m the first to admit haven’t graced the site in quite some time. I’d been struggling with this for a while so I was delighted to learn that blogger extraordinaire and my dear friend Jeanne of Shop Sweet Things had been having similar thoughts! While blogs have remained a great resource for shopping, design inspiration and fashion ideas we both felt we were craving something…more. I recently read an article on IFB that said if you’re not taking a risk then you’re not being truly authentic with your blog. So today we’re introducing you to our risk – we’re calling it The Kind of Woman.

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what I’m wearing: Podolls Overlay blouse // 7 for all Mankind jeans // Coléoptère rings & necklace

This will be a monthly column where Jeanne and I partner to tackle tougher subjects surrounding modern womanhood; relationships, careers, family, finance, health…any and everything that a modern woman faces in her daily life will be on the table. Each month, we’ll both share our experiences and as well as a photo shoot with talents that we feel really align with our vision for this series.


For example, for our inaugural shoot we partnered with two lovely designers and savvy business women whose work we greatly admire: The Podolls & Coléoptère. Not only are both of their designs stunning, both lines’ concepts and craftsmanship are impeccable. We consider both Lauren and Vanessa the Kind of Woman!

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So who is The Kind of Woman? In our minds she’s all of the following:

> Confident with her choices
> Not afraid to push the boundaries
> Cultured and open-minded
> Willing to accept her weaknesses and use them to make her a better person
> Understated with elegance
> Embraces her femininity and her strength
> Doesn’t let others define her
> Able {and willing!} to have an honest conversation

We see this series as a chance to cultivate and nurture these qualities both in ourselves but possibly in you too. We’re hopeful these thoughts will resonate with like-minded women who, like us, are juggling so many things but who seek a bit deeper meaning even in the middle of a day’s frivolities and strive to maintain a mindful approach to life.

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I’m thrilled Jeanne asked me to join her in this series because she’s someone I’ve admired since the day we met. Her calm and methodical approach to her life (along with her impeccable taste!) made us fast friends. I also see her as someone I can learn so much from. I appreciate her pushing me to address some of the thoughts I’ve been struggling with head on. I hope this series might inspire you to do the same.

For now, be sure to check out why Jeanne decided to take us on this new adventure – and be awwed by her stunning portrait HERE. I love it when someone proves to be just as beautiful on the inside as they are outwardly.

I’m curious – what do you see as modern womanhood? What challenges do you regularly face? Are there nagging worries that bother you? Struggles that seem insurmountable?  We want to make this a conversation that you enjoy, find meaningful and truly helpful!

For now, be sure to follow our Instagram accounts @shopsweetthings and @apartment_34 and #thekindofwoman for next month’s sneak peeks!

We’re excited to go on this journey together.

photography by Ashley Batz