Last month we kicked off our Girl Crush series with Jennifer Shea, founder of Trophy Cupcakes and we were thrilled with the response. This month we have an equally huge crush. I hope you’re ready to say adios to the kitchen and get ready to rock the runway with New York based fashion designer and fabulous lady behind her name-sake line, Lauren Moffatt!


I’ve long loved Lauren’s collections for their quirky, flirty boy meets girl style, but her work became extra special to me after seeing her Spring 2013 presenation at New York Fashion Week – it was the first real Fashion Week event I ever attended! I had the pleasure of meeting Lauren that day and was so impressed by her approachability and kind nature – not to mention her fresh fashion sense! I feel lucky to have the opportunity to introduce Lauren to you!!

About Lauren:

I first went to school for fashion design but quickly switched to a fine arts school where I studied color theory. In school, I met my {now!} business partner, Rob. We started the line out of the sailboat we were living on, docked in the Hudson River in NYC. This allowed us the opportunity to start the line while keeping costs down. We ended up working on the boat for the first few seasons before we actually got a “real” office in the garment district!

The Moment:

When I was 23 years old, I was doing graphic design. Although I enjoyed it, it was not what I was passionate about. I had nothing. So, I figured I had nothing to lose by leaving and starting my own fashion line. Becoming a member of the Council of Fashion Designers of America {CFDA} in 2012 was a really proud moment for me.

Separating Yourself:

Being in New York where there is so much competition in the fashion industry, the line tends to separate itself from the others in a couple of different ways. For one, I think we have a really unique aesthetic with our prints and styles. They’re vintage-inspired with a bit of a modern, quirky twist. If I’m using a quirky pattern, I try to stay with a more classic shape {for the garment} and vice versa. We also have a few signature pieces, like our pin tuck tops, that we bring back season after season.

Her Advice:

Be willing to learn as much about the different aspects of the industry as possible. Be scrappy and stay scrappy.


One of the things I love most about Lauren is her recognizable aesthetic that translates all the way from the runway to her home. The pops of bright colors, often retro in tone, and her mix of vintage patterns and throwback trends resonates through everything she lays hands on. Doesn’t it almost seem like her latest collection is a part of her home- they compliment each other perfectly!

And per Girl Crush tradition, we made sure Lauren answered quick as she played our fill in the blanks game!



I hope you found Lauren’s advice as inspiring as we did. Be scrappy and stay scrappy?? Done and done!

headshot c/o Lauren Moffat // fashion photography by Hannah Thomson // home images via Design Sponge

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  1. great series Erin, keep em coming! I love her advice and of course her collections!

    1. so happy to hear you like this new series. there’s more in the works, stay tuned!