Last week, I was thrilled that the lastest issue of Rue Magazine revealed one of my favorite parts of the Loft Life 2.0, the first ever Apartment 34 offices!  Above are some outtakes from my shoot with Emily Anderson that didn’t quite make the cut. I couldn’t be happier with how the space turned out.

I had the simultaneous joy and challenge of starting with a completely blank slate – a 10 x 12 room with concrete floors and blank walls {after I painted them with Benjamin Moore 01 White, my must have color}. While I knew the general furniture pieces and placement I was going for, the style evolved very organically. All it took was one walk-through of my favorite furniture resource in San Francisco, H.D. Buttercup. The bright white color palette and metallic accents jumped out at me immediately. My favorite piece in the space has to be my desk. Made of remnant pieces of petrified wood, I love having a spot to settle in and get down to business! 

Of course, I also had to pick up accessories to give the eye something interesting to land on. The room is dotted with lacquer and acrylic trays, my favorite way to organize bits and bobs. I’m tad obsessed with my artichoke container on my desk, which now holds my collection of washi tape! It came from Cavalier Goods in San Francisco, and if you’ve never stopped by yet, I highly recommend it!

I hope you enjoyed this first little peek into the loft. There’s much more to come very soon!! For now, head over to Rue Magazine to see the entire space!


Photos by Emily Anderson / Design & Styling by Erin Hiemstra / Get the look: zara sweater, jcrew trousers, phillip lim booties


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  1. Holy Chicness. So jealous of this space. It is exactly what I want to be. A ridiculously cool chic must work in here 😉

  2. Hello Erin,

    I’m a fan…from Seattle. Adore your style and your story. Heading to SF in a few days…thank you so much
    for the shopping guide! Your office, via Rue is divine! Will be sure to visit Buttercup! Wishing you continued success,

  3. These didn’t make the cut huh? They’re still fabulous. What a chic space!


  4. Sooo gorgeous… I particularly like the white&gold combination, very chic!

  5. erin…as always you are stunning and so is your amazing office space. wish i could just pop over for a meeting! much love! trina
    – couldn’t help but share a pic of your office today! xo

  6. For me, I love fur and mirrored furniture. You combined the two perfectly! May I ask where the mirrored desk is from?

  7. Pinning ALL of these pics to my office vision-board! I LOVE the brass light shades, the desk caddy, the bar cart….. I could go on!!!

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