There’s almost nothing I love more than discovering a killer new home decor shop and today I have a real find for you.

Contrary to popular belief, shopping for good design in San Francisco is a little….tough is probably the kind way to describe it. But things recently got a little easier thanks to Prevalent Projects, the brand new Mill Valley based home decor store that is all kinds of good.

For starters, Prevalent Project’s vibe is minimal, yet warm and with a healthy dose of cool on the side. The shop features a combination of clean Scandinavian and Japanese designs with some Californian ceramics, beautiful photography and unique textiles mixed in. Every piece in you see in Prevalent Projects, from the turned wood light fixtures to the clean-lined home furnishings, is highly curated and well thought out.

But an added bonus to this refined California vibe now at San Franciscans’ fingertips? Everything at Prevalent Projects is sourced with a focus on sustainability. They are making a point to only feature brands that use sustainable, nontoxic materials and production techniques. They’ve even gone a step further, making their own furniture pieces when what’s already on the market didn’t live up to their high standards. Their in-house furniture line is handcrafted in California from FSC certified rift sawn white oak with a nontoxic finish. I also hear a wool rug collection is in the works!

It makes sense that this shop has such a specific point of view and a keen sense of style. The founders recently decamped from LA after working for 25 years in photography and film production. And I’m thrilled they’re now sharing their discerning eye with the Bay Area.

While perusing the Prevalent Projects space in the heart of Mill Valley is quite the pleasure, you don’t have to be in San Francisco to get your hands on their finds. The store has just launched online sales. If I was going to do some recommending, I’d point you toward the incredible Sun at Six side chair, the classic Lostine Table Lamp and a candle they swear smells like Big Sur.

I’m certainly thrilled to welcome Prevalent Projects to the scene! I know I’ll be stopping by frequently!

Prevalent Projects
Open Tuesday – Sunday 10AM – 6Pm
61 Throckmorton Ave.
Mill Valley, CA. 94941


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