So, we promised a big announcement last Friday… did you happen to guess what we were up to?? Today we’re thrilled to launch the Apartment 34 Online Holiday Shop!! Months in the making, we’ve been dying to give you, dear readers, the first look at the it!


So why a holiday shop? The idea came to us over the summer when inevitably, we were forced to start thinking about Christmas… in July {yup, that’s how this gig rolls!}. For some reason, thinking about boughs of holly in the summer sun just wasn’t getting us as excited for the season as it had in years past. We realized it came down to what we feel has become an overly saturated sea of gift guides. Then there’s the dominance by the usual suspects that pop up again and again and again. Although all great resources, we wanted to attempt something a little different this year – and see if we could actually make it happen!


So we decided to have a little fun with some of our favorite makers! Teaming up with 10 crazy-talented artisans, we co-designed exclusive limited edition pieces. Our hope is to inspire you to support emerging designers & small businesses this holiday season while perhaps finding a gift for a special someone, or a gift for yourself!


Over the past few months we’ve been working directly with each maker to design a very tailored 10-piece collection that has everything from jewelry and clothing to home accents and art – all of which we’d gladly welcome to the Apartment 34 world {a few pieces may already be gracing the office or hanging in our closets!}. With quantities as small as 15, we wanted to give you the chance to snag something truly unique.


Here’s a quick description of our collection to whet your whistle!

> Hackwith Design out of Minneapolis made the most gorge, extra large grey scarf in a limited edition of 20!

> Julia Kostreva solved all of our problems of finding a iPhone 6 case with this ombre beauty inspired by one of her personal photographs.

> Vrai and Oro, one of our favorite new jewelry makers, created our dream everyday piece: a 14k gold cuff with diamonds!

> Rebecca Atwood handmade a very limited number of a super sweet navy shibori zip pouches!

> Emily Johnston, NYC photographer with an insanely good eye, brought Europe to us with a limited edition diptych print set.

> Chapman at Sea designed the cutest grey leather and rope dog leash you ever did see.

> Sarah Sherman Samuel from A Sunny Afternoon put her modern spin on handcrafted with a octagonal modern cutting board that is to die for.

> My Trick Pony has got norm-core down with an exclusively designed sporty-chic printed t-shirt available in black or white.

> The Citizenry designed an ombre grey Alpaca throw with their makers in Peru that is just heaven.

> And last, but certainly not least, Sketchbook Crafts brought our idea to life with a waxed canvas cross-body bag, perfect for traveling or for everyday on-the-go fashionistas!

All of these items are available in VERY small quantities, so you don’t want to miss out. Start your holiday shopping now and gift one of these truly special designs to someone you love. We’ll be breaking down a little bit of the design process and profiling each of the makers in the weeks ahead. You won’t want to miss hearing their stories. It just might inspire you to get to makin’ yourself!

In the meantime, check out the shop HERE, fill up your cart and then come back- we’re so excited to read in the comments which items you love most! Here’s to a fabulously chic holiday season!!

original photography for apartment 34 by Aubrie Pick // shot on location at LUX-SF // styling by Apartment 34 

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  1. Understated, unique, gorgeous items in the holiday store! My cart is full. When will items be available for purchase?

  2. wow — nice job! you really nailed this one. 🙂