When I started Apt34 (more than 12 years ago!), the primary purpose was to gather and share inspiration created by people much more talented than I. It’s still my favorite thing to do and the primary reason I’m still here after all these years. Hence why I have a little end of the year gift for you today – a tour of what has to be my new favorite home shop in San Francisco – The House by Tracy Simmons Design. 

You might think that San Francisco is awash in amazing home decor stores, but that’s actually far from the truth. The gems are few and far between which is why The House feels like a breath of fresh air. Chic, swoon-worthy fresh air.

Every item in The House is hand selected by owner and highly accomplished interior designer Tracy Simmons. Many of the items she’s carrying are custom designs made exclusively for the shop. There are a variety of lovely ceramic collections speaking to the on going handmade trend, but the pieces in The House are an elevated take on the look. The ceramic fruit bowl by SIN that typically has a rustic or boho vibe in other contexts, feels elegant and refined when paired with FRAMA soaps, Aieul candles and the crisp modern fine art photography collection by my dear friend Bess Friday.

Everything from the the yummy cashmere throws by Teixidors to the 100% non toxic fragrances from LA-based Fiele are luxurious but approachable. The custom designs from Sheldon Ceramics and one-of-a-kind vessels created by ANK Ceramics beg to be to touched and admired up close. All of the textures are so warm and inviting.

Tracy and her team also use the space as their design studio, which almost makes the environment feel like you’re in someone’s home – where you want to drop by and stay for awhile! They always have a cup of tea or a little bubbly to offer you – and who am I to say no?!

The House is a fantastic addition to the San Francisco design scene and I feel lucky it arrived in time for holiday shopping – even if all the shopping I’m doing is for myself! With a soft opening this month, The House will celebrate its grand opening on January 16, 2020. I have a strong feeling only more gorgeousness is going to be added between now and then and I for one am so excited to have The House on my regular design shopping rotation.

The House by Tracy Simmons Simmons Design is located at 3307 Sacramento Street, San Francisco, California. The store is open from Monday to Friday 10 a.m. to 5 p.m.

For our entire Retail Therapy archive (featuring stores all around the Bay Area and beyond) CLICK HERE.

photography by bess friday