While I typically dream of jetting off to far flung places, right now I simply wish I could take a quick jaunt to the east coast to check out the pop-up of one of my favorite retailers of all time – The Line. They’ve set up (temporary) shop in the idyllic  hamlet of Amagansett in East Hampton, New York. I not only want to visit, I want to move right in.


Like The Apartments—The Line’s permanent locations in New York City and Los Angeles—the new store is another opportunity to discover The Line’s carefully considered selection of fashion, home, and beauty items in the context of a home – this time beach-side. Located just blocks from the ocean in a white clapboard structure that dates to 1720, the Amagansett location is the ultimate sophisticate’s beach “cottage.” I’m using that term very lightly as the interiors feel like anything but.

Brands featured include Acne Studios, Altuzarra, Calvin Klein Collection, Khaite, Manolo Blahnik, Oliver Peoples, Protagonist; Ash NYC, Flos, Fritz Hansen, Gabriel Scott, Skultuna, and Tenfold New York; Grown Alchemist, Maison Louis Marie, and Sunday Riley.

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The space features all kinds of design classics like vintage Børge Mogensen daybeds, a Luteca Air Sofa, a pair of Committee chairs by Pierre Jeanneret and art by Helmut Newton and Ruth Bernhard.

In keeping with the intimate shopping experience The Line has cultivated, the pop-up will offer a range of complimentary services such as wardrobe styling, interior design consulting, gift/wedding registries and personal shopping. The space will also host a Beach Reads lending library, inviting guests to take and/or leave a book by Danielle Steel (mother of The Line‘s executive creative director, Vanessa Traina). Love that touch.

I’ve always loved The Line’s unique concept of shopping in context. You’re really able to craft an entire lifestyle from their vision. This is certainly the chicest beach house I’ve ever seen. I’m already eyeing pieces I want to incorporate into our house!

The Line – Amagansett (154 Main Street) is open daily from 10 a.m. to 6 p.m & special store events will be announced throughout the summer. Anyone want to go to the Hamptons with me?!

For more travel inspiration CLICK HERE

photography by hanna tveite courtesy of the line


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  1. Good Lord. I want to move right in and I don’t say that often. Perfection.

  2. This is a great use of this space. The beams really make the whole setup and I love the wide range of materials used. Well done all around!

  3. really nice and beautiful concept… it looks creative

  4. Hi!

    I found your website on google and thought I would reach out to introduce our new bedding start-up. Modern Zinc ( http://www.modernzinc.com )
    We have a collection of Zinc infused bedding from bedsheets, duvet covers and pillowcases.

    I would love to see if we can work together and have our product(s) featured on your site.

    I hope you can let me know if there’s an opportunity to work together.


    Andy Burde | Modern Zinc LLC | Phone: 949-536-4839
    3420 Bristol St | 6th Floor | Costa Mesa CA 92626
    http://www.modernzinc.com | http://www.facebook.com/modernzinc

  5. This home is simple but elegant and expresses a feeling of warmth and comfort near the water.

  6. amazing house, and so inspiring. thank u.

  7. beautiful concept..i love it design and decoration..

  8. Nice!!! really kool and beautiful at the same time. I love the living room with the 2 pink chairs and the ottoman in between. The kitchen area with that beautiful rug is my 2nd favorite design….thanks for sharing

  9. I have been in the artisan furniture production business for the past twenty years and I just love reading articles like this as I see our designs come to life in a private setting. Just wonderful to see.