There are lot of “mom” things out there. Mom jeans, mom hair, mom cars. While pregnant I swore I wasn’t going to succumb to “mom style.” There were two things in particular that I adamantly refused to give up – my heels and my bags. They’re part of my signature look!  If I’m being honest, the heels only make cameos these days, but I’ve yet to purchase a diaper bag and I’m proud of it! You can in fact cart around what you need for your little without resorting to a 50-compartment duffle.


The key to staying stylishly organized is an oversized tote. Since you’re going to be hauling everything from dirty diapers to breast milk you don’t have to break the bank. I picked up an inexpensive little beaut. Ain’t no shame in that game. The next thing you need is zip pouches. In multiple. They’re how you can avoid frantically digging for your phone or keys. I have one zip pouch for all diaper changing necessities, another for wallet, keys & such and one more for my makeup.

Thankfully, I recently discovered a great makeup line that is designed specifically with overloaded moms in mind.


Stowaway provides the essentials you need for the five-minute mom face {did I just invent another mom-thing?!}. Their BB cream, concealer, lipstick, pot rouge, mascara and eyeliner are in pint sized packages because the founders realized we hardly ever go through our makeup before it expires! So rather than slather your face with something gross, why not buy exactly the amount you need? And since the products are designed to be finished before they expire, they don’t need harmful preservatives, parabens or phthalates. That passes my mama-safety test.

I’m a sucker for good packaging so I loved the Stowaway line at first sight, but what’s inside is also fab too. They have the perfect red lipstick- a must in my book. And the entire kit is equivalent to the size of my phone! I swear I cut a full pound out of my bag by ditching all my old makeup. PS, scroll down because you can win a kit of your own! 


The other secret to holding onto your style as mom? Edit. You don’t need every single baby accessory on the planet. I’ve narrowed my mama-must have list down to the following:


01. All Natural Wooden Baby Toy
02. Burts Bees Baby Burp Cloths
03. The Honest Company Diapers
04. Grown Alchemist Intensive Hand Cream
05. Gold Rose Marbled Notebook
06. Soothie Pacifier

I’ve quickly learned that the easiest way to stay sane as a new mom is organization. Thankfully, Stowaway helps me keep a few makeup favorites at hand so I can look like I may have showered today!

BIG NEWS: Stowaway is giving away FOUR customizable makeup kits to Apartment 34 readers. You’re going to want to jump on this.

Enter the giveaway here and click here to get a special offer just for Apartment 34 readers.


original photography for apartment 34 by suzanna scott

This post is a paid collaboration with Stowaway. All thoughts and opinions are 100% my own. Thanks for supporting partnerships that we’re excited about and that have kept Apartment 34’s doors open. 

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  1. This is a great post! I’m not hauling around a diaper bag these days (the “baby” of the family is now six!) but I did for many years, and I, too, tried to keep a bit of myself while caring for my babies. I’ve seen stowaway and they are on my list to try out! I’m still a very busy mom on the go even though my kids are older – in fact, more so now than when they were little! I also love things in tiny packages. 🙂