Retail Therapy: {In Between The Lines}

Last week we shared the most EPIC Retail Therapy, showcasing NYC concept store The Line’s luxurious brick and mortar space. In case you missed the news on this revolutionary way to shop, The Line has decked out a Soho loft with possibly the chicest New York home owner in mind. With gorgeous hardwood floors, claw foot bathtub and soaring romanesque columns, The Line’s space was too insane for us to only show once!

So, now that you’re familiar with the bones of The Apartment, it’s time to read between the lines because this space is all in the details!


We love the minimalist styling throughout the loft. Each vignette is carefully considered. They evoke so much luxury, but can easily be replicated in anyone’s home. Something as simple as dried eucalyptus looks striking in a low bronzed bowl on the coffee table. Worn vintage books leaned in a small stack bring interest to a low bench/cubby. And an industrial looking book mixed with a modern candle {Cire Trudon, one of my faves!} and a vintage-inspired lamp has never looked better!


It’s not only the objects themselves that have us giving each room a second look. When you get past the obvious, eye-catching pieces, it’s the surfaces they’re placed upon that really has us swooning. No texture was spared and to great effect. Acrylic encased wood side tables, mirrored cubes, petrified wood stools and burl consoles all couldn’t be a more perfect place to put your toiletries on, are we right?

We’re completely obsessed with all the thoughtful detail that went into the The Apartment’s styling and can only imagine wanting to hang out after closing time is a daily struggle for all who work there. Perhaps if we snuck in the bed, the staff would forget we’re there? It’s worth a try!


original photography for apartment 34 by Aubrie Pick 

Knit It Or Quit It!

Ever since we witnessed this amazing crazy-bananas, off the charts art installation in Australia, to say we’ve been obsessed with jumbo knits would be a slight understatement. We’re mind-blown by the different wools, textures and weaves artists and new designers are using to make these works of art. So obsessed, we’ve looked into classes to learn this once embarrassing, ‘old woman’s hobby.’ Knitting is SO back and it’s better than eva!


How epic are these pieces?! That stool made by Claire Anne O’Brien is everything. Everything, we tell ‘ya. And we nearly shed a tear over our first image- that dress/throw/wearing of art/whatever it is {world’s greatest Snuggy?!} makes us want to quit our day jobs, rent a cabin for three months and sit there until we’ve completed a uber-jumbo knit throw. We can see it now…

But until that day {never!} comes, we’ll have to shop these designers’ incredible knitted pieces!



get your shop on: 1 // 2 // 3 // 4 // 5 // 6 


So has becoming an extreme knitter just moved to the top of your dream professions list?? Us too! It’s stupid how good these pieces are. Any knitters out there willing to teach us your ways? We see a knitting sabbatical in our futures!

Curious to see whatelse we’re obsessing over these days? Consider this!


image 1 via Johan Ku // 2 via Claire Anne O’Brien // 3 via Christien Meindertsma // 4 via Nanna Van Blaaderen // 5 via Remodelista

Retail Therapy: {The Line, New York City}

Hold onto your your design-loving britches, friends. We have the most gorgeous Retail Therapy of all time for you today!

You may remember us talking about The Line a couple of weeks ago; its online shop is gorgre, gorge, gorge, but its physical retail space is a concept that we’re quite confident is going to completely change the shopping experience for us all. Their “store” is styled {down to the soap in the bathroom!} like an actual lived-in apartment in NYC. And it’s actually IN an apartment in NYC. When we found out that you can walk through each room and shop straight from the comforts of that insanely gorgeous navy tufted suede sofa, or pull things directly out of their beautifully stocked closet, we had to see it for ourselves! Thankfully, our fab photographer Aubrie was headed to New York so we got her in there, pronto!

Be mindful: this isn’t any ole’ apartment, it’s crowned “THE Apartment”of our dreams. We’ll leave you two alone for a minute…


Isn’t this space un-be-lievable?!

We could have filled this post with effusive descriptions of every detail, but really the images speak for themselves. From the jaw dropping massive Moroccan rug in the living room, to the provocative art in the bedroom and the ceiling-high tree branch in the bathroom, this “store” is truly a game changer. The idea of what shopping should look like will never be the same.

And you won’t believe that this is not everything!

That’s right. This Retail Therapy is so mind-blowing that we decided to break it up into three posts! The details in The Apartment are not to be missed and just WAIT until you see the closet! More to come my friends.

original photography for apartment 34 by Aubrie Pick