Designer’s Take on Our Living Room: {Casey Keasler}

As the clock continues to tick on the renovation of our San Francisco Victorian {we picked paint colors over the weekend!}, it’s all beginning to feel real. Really really real. That’s why I’m loving our Designer’s Take series even more. Now that the progress has come this far, I can really envision what some of our rooms could look like in the end. This week we’ve got another gorgeous concept for our living room. Here’s an update on what it’s looking like right now!

This picture is looking from our kitchen-to-be into the living room {and the dining room beyond}. We took out a wall to create an open concept living space. The room is connected to the entry hall, the dining room, a TV room and kitchen. The final living room will feature a seating area around a fireplace as our focal point. But I’m also loving the original arches and the 145 year old pocket doors!

The latest updates include the dry wall going up and the walls being primed. We also chose oak hardwood for the floors – they’ve been going in over the last few weeks. The smell in there is SO good right now. I wish that picture was scratch and sniff! The floors’ natural color is so pretty I’m going to be hard pressed to stain them in the end. Needless to say, I’m VERY excited to begin to see actual rooms take shape. The living room concept from Casework below has me envisioning quiet evenings in our living room cuddled up with a glass of wine and a good book home decor magazine!

Over here at Casework we’re super excited to see Erin’s new Victorian fixer upper in San Francisco transition to Apartment 34 standards. We know how daunting an entire home remodel can be, especially living through the process but know the Apartment 34 team and Erin will create a unique and thoughtful space and track the progress all the way!


When we were asked, “how would Casework redo a room?”, we jumped at the chance. Victorian bones with modern sensibilities are right up our alley. We love a mix of traditional details like crown molding and wood floors with more modern pieces like bright white walls, brass light fixtures and mid century tables. That blend of old and new is the perfect balance. And to make it all work, it’s really all about keeping things neutral and focusing on textures, materials and playing with scale. We also like to layer tones of gray with the classic black and white to soften the starkness and create warmth without needing warm colors.


  1. Sofa
  2. Chandelier 
  3. > Planet Light Fixture
  4. Marble Coffee Table
  5. > Kartel Gold Componibili
  6. > “Brazil Cliffs” Art
  7. > Mid-Century Planter
  8. Chairs
  9. > Brass Mirror
  10. Tabriz Rug

I’m definitely crushing on this chic, sophisticated take on the living room. Catching up on our epic remodel project? You can check out kitchen ideas HERE, living room ideas HERE and bedroom ideas HERE. More updates on our progress will be coming to the blog again soon but I’m also sharing more improptu tours on Snapchat and on Periscope! You can find me @apartment34!!


Room by Casey Keasler for Casework

Image 1 via Daniellla Witte // 2 via Space Copenhagen // 3 via Lark & Linen // 4 via Citizen Atelier // 5 via Nordic Design

Before & After: How to Reinvent Your Bedroom

Living in a rental apartment can make redecorating really difficult. It’s hard to justify an investment in any major pieces when you don’t know what your next home might look like. And it’s not like you can pick up a new couch every season!

Refreshing your bedroom is another great example. How do you change things up? Good beds don’t come cheap. But it’s amazing how transformative a new set of bedding can be! You can completely change the mood of a space or welcome a new season. Don’t believe us? Check out this makeover with Tommy Hilfiger bedding. To remind you, here’s a before shot:


And here’s the after!


To flip the space from its monochromatic, urban boho start, we wanted to bring in color and a more layered approach to making the bed. Pretty dramatic difference, right? The Tommy Hilfiger Sutton Stripe comforter creates a preppy, slightly tropical vibe. A pile of throw pillows in a mixture of textures adds a lux detail. Did you spy the leather rope on that throw pillow? So good! Kinda makes you want to dive right in the middle of the bed, doesn’t it?


With Fall around the corner, it’s the perfect time to look for easy ways to enliven your space. It’s time to start to nest a bit – get ready for the cooler nights that are on the way. With a bed like this to snuggle in, you’ll be rather happy the days are getting shorter again!

original photography for apartment 34 by aubrie pick // styling by bianca sotelo

This is a sponsored post in partnership with Tommy Hilfiger, and all words and opinions are our own. Thank you for supporting the partnerships that keep apartment 34’s doors open. 

Sneak Peek: Carter’s Birth Announcements

If you’re a paper addict then this post is for you! I’ve always loved gorgeous paper products. From bespoke notecards to designing my wedding invitation back in the day – I’m always excited to get creative with paper. The obsession only grew when I started thinking about sending out Carter’s birth announcements. I wanted them to be truly special – a keepsake for everyone who received it. That’s why I was thrilled when the interwebs black hole magically led me to graphic designer Carla Fahden and her beautiful site Color Me Carla. I’m pretty sure it was a Pin of her stunning living room that landed me on her blog, but it was Carla’s graphic design work that stopped me dead in my tracks. I immediately knew I needed Carla to create Carter’s announcement.

Just take a look at the final product. Do I even need to explain why?!


But of course I can’t resist digging into the details for you – because there are so many sweet ones that I think really make Carla’s work stand out from the crowd!

Working with Carla started with the mood board below. Carla immediately understood my style. The muted, but chic color palette? Perfection. Her font selection offered a mix of typefaces with a handwritten feel juxtaposed with some crisp san serif options. Brilliant. And I really wanted to feature a picture of Carter’s little baby feet, because you know, who doesn’t love baby feet!


Carla really prides herself on create unique personal touches so we started with custom patterns. Carla hand illustrated both the background of the announcement card as well as the envelope liner. I decided to go with a moons, stars and clouds motif after the theme of my Seattle baby shower {thrown by the inimitable Cassandra of coco + kelley}. The soft grays give the sweet illustrations a sophisticated touch. The look felt charming without being overly saccharin.


For the card itself, we decided to go with a flat cardstock that would have images on both sides. I loved Carla’s idea to use a printed photograph on the card’s front rather than printing directly onto the stock. Carla adhered the black & white image to each card with washi tape. The combination of the luxe moment of the printed photograph combined with the washi tape DIY really elevated the entire suite’s feel. We then printed the image of Carter’s cute baby toes on the back of the card, superimposing the text over the top. The final effect was just perfect.


Carla also kept what would make the process of sending cards easier for us new harried parents top of mind. She not only pre-printed all of the mailing and return addresses on the envelopes, but she also pre-sealed all the cards! All I had to do was add the stamp {I picked this one} and drop them in the mail. Genius. Carla added another dash of washi tape to connect the outside with what recipients would find within. Swoon. Really no attention to detail was spared and I couldn’t be happier.

And now Carla has launched a full assortment of baby announcement options. They’re so cute it almost makes me want to have another kid to be able to get to pick another gorgeous design. Almost.

From Carla herself: For the past few years I have offered hand-painted wedding stationery to couples around the world. I’ve always loved illustrating and painting and when we had our baby boy last summer I was excited to create custom birth announcements to announce his arrival. Our son’s name is Woody so the announcement featured a forest full of woodland creatures with mix-matched patterns that reflected our own personal style. I included special touches like envelope liners and had the pieces printed on a thick 100% cotton paper stock. The end result was a very special keepsake that our friends and family loved.

Since I’ve designed wedding stationery for so many newlyweds over the past couple years, I thought offering birth announcements would be a great way to work with some of the same clients again. I now offer an array of different birth announcements that mix patterns, fonts and color palettes in a way that feels unique yet timeless. I’ve really enjoyed working with new moms and dads as they go through such an exciting time in their lives!

For more musings about mama-hood CLICK HERE.

For a peek into our nursery and loft design CLICK HERE.