Back in January, I was asked, along with four other trendsetters up and down the west coast, to be a part of the Reimagining the Sunset Home project. This involved designing and styling a room {in my case two!} to be viewed by 25,000 people and featured in the September issue of Sunset Magazine. Let’s repeat: Sunset. Magazine!

Completely shocked, rather terrified and ultimately overjoyed, of course, I said yes! By no means do I claim to be an interior designer. In fact, the only design that I’d done to date is in my own home, but this challenge felt like the ultimate stretch of my styling skills. Now, six months later and the major undertaking completed, as promised, I wanted to share more of my design journey with you. And quite the journey it was!

First up: where oh where to begin!

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Sunset gave each designer an inspiration room taken directly out of vintage issues of the magazine {they keep copies of all issues of the 100+ year old pub in volumes in an onsite library. I got to see it. It was awesome!} Here was my inspiration room: a 1970’s rumpus room, complete with hammock! And I think my mom’s house still has that same rug, btdubs.

I immediately knew I wanted to modernize the idea of a rumpus room, since nobody has them anymore! I liked the idea of a room that still brought the family together, but with a twist on today’s way of life: No TV, no iPads, no phones. No electronics whatsoever! I wanted to create a space where a family can hang out and play games, read and just “be together.” The idea of an Unplugged Den was born.

Like most people these days, I started my design process off on Pinterest. I created two different boards- one for the Unplugged Den and one for my second assignment, a Home Office {you can see the boards here!}. I began dumping in inspiration images that went with the theme and soon saw a pattern of different elements I wanted to feature in the rooms: games, oversized art, comfort, and a cubby wall!

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Since I was also given the task of designing the office {without an inspiration image as home offices didn’t really exist in the ’70’s!}, I wanted the two spaces to feel connected. Keeping with the-family-together-time theme, I decided to design an office where parents could work and children could do homework all at the same time. Again, I wanted things clean and white, with a touch of whimsy and a little dose of glamour {my dream office in the back of my mind and all}.

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With a clear direction of where we were going in hand, the hard part came: designing layouts and finding the perfect pieces to fit within them. We hit the streets and searched the internet high and low for items that were reminiscent of those in our inspiration boards and we stumbled across some amazing finds!

No stay tuned, as next week we’ll break down the sources of some of our favorite pieces that made it into the final designs.

image by norman a. plate courtesy of sunset magazine

Every couple deserves to live in a home that they both love. Unfortunately, for most that is easier said than done! Decorating a home that both he and she approves of requires a lot of compromise and patience. Trust me, I speak from experience!

That’s why when Joss and Main invited me to curate my first-ever Apartment 34 collection, I jumped at the chance to share what I’ve learned!!

Launching at 9:00 pm ET today, we’re hoping you’ll find the perfect yin and yang balance with our Joss and Main His & Hers Curated Collection.

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First, let’s do a little breakdown of masculine and feminine design.

In more masculine rooms, there tends to be neutral and darker color palettes. Furniture lines are clean, streamlined and are often more modern. You’ll tend to find different finishes of wood, varying from dark to light with chrome accents and modern art on the walls. And you can bet on finding a leather piece in there somewhere!

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Feminine rooms are usually a bit more colorful. Tufted and velvet pieces of furniture are often combined with delicate glass, gold or brass accents. Obviously, vases and flowers are a must. And you are likely to find pattern and texture interwoven throughout the room.

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Here are some styling tips and our hand picked favorites Joss and Main collection to help you create a gender neutral space that you both want to live in!

Tip 1: Start with a more masculine base. This means wall color and big pieces of furniture should be in a neutral color palette. You also want to stick to clean lines and stay away from anything too curvy. This really helps to set a more neutral tone in the room. Just remember feminine pieces speak much louder than masculine ones!

Tip 2: Bring in texture and pattern in accent pieces. Think a patterned rug and accent pillows. Drape in a cashmere throw on the sofa or add a pop of color in an accent table. A more modern chair upholstered in glamorous velvet is a great compromise accent piece.

Tip 3: The third layer should involve more feminine touches. A vase of flowers instantly brings femininity to the room. Just remember feminine pieces speak much louder than masculine ones. So for as many gold vases and pretty bowls you bring in, be sure to add a masculine touch to juxtapose the feminine lines. Think industrial objects or a vintage toy.

Here’s an example of a fabulous space that both he and she should totally love.

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Love the look as much as we do?!

Starting tonight (and only until Saturday!), shop our Joss and Main Collection to grab the pieces that will work in any home and are guaranteed to be a hit.

If you shop the sale be sure to come back and tell us what you bought!

PS: Still not a Joss and Main member? Get your exclusive invitation right here

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Phew, this week is a biggie and it’s only Tuesday! Not only did we launch our new site yesterday, but we opened our doors to Style Me Pretty Living.

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Have you seen their new site?? The ladies behind SMP have applied their gorgeous aesthetic and keen eye for detail to the decor and shelter world and we’re all better for it! Every home they feature makes me drool more than the last.

I’m also loving their Behind the Blog feature and am humbled to be included in the series. Head here to check out the entire interview!

Thanks again to Abby and Jacquelyn for having me.

photography by kelly ishikawa for apartment34.com

The concrete trend isn’t the newest kid on the block, but I’m loving this fresh iteration.

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In direct contrast to this style, Danish architects Jonas Bjerre-Poulsen and Kasper Ronn used concrete floors throughout a renovated pre-war home. It’s the perfect mix of classic and modern don’t you think?

Perhaps it’s because my own office has concrete floors, but I’ve become a huge fan of their versatility of late. Though grey, they add great texture to a room. And, for bonus points, they let you have fun with a bevy of rugs, throws and {faux!} furs to keep your tootsies warm on cold nights.

I’d love to see this floor trend catch on more. Duly noted for the future dream home!

 

photography by jonas bjerre-poulsen for bo bedre 

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Last week, I was thrilled that the lastest issue of Rue Magazine revealed one of my favorite parts of the Loft Life 2.0, the first ever Apartment 34 offices!  Above are some outtakes from my shoot with Emily Anderson that didn’t quite make the cut. I couldn’t be happier with how the space turned out.

I had the simultaneous joy and challenge of starting with a completely blank slate – a 10 x 12 room with concrete floors and blank walls {after I painted them with Benjamin Moore 01 White, my must have color}. While I knew the general furniture pieces and placement I was going for, the style evolved very organically. All it took was one walk-through of my favorite furniture resource in San Francisco, H.D. Buttercup. The bright white color palette and metallic accents jumped out at me immediately. My favorite piece in the space has to be my desk. Made of remnant pieces of petrified wood, I love having a spot to settle in and get down to business! 

Of course, I also had to pick up accessories to give the eye something interesting to land on. The room is dotted with lacquer and acrylic trays, my favorite way to organize bits and bobs. I’m tad obsessed with my artichoke container on my desk, which now holds my collection of washi tape! It came from Cavalier Goods in San Francisco, and if you’ve never stopped by yet, I highly recommend it!

I hope you enjoyed this first little peek into the loft. There’s much more to come very soon!! For now, head over to Rue Magazine to see the entire space!

 

Photos by Emily Anderson / Design & Styling by Erin Hiemstra / Get the look: zara sweater, jcrew trousers, phillip lim booties