Retail Therapy: {Haus of Half Hitch Pop-Up Shop}

As we discussed earlier this week, I’m a sucker for a great object d’art, the more unique and personality filled the better! That’s why I’ve long been a fan of my friend Carrie Caillouette’s online shop Half Hitch Goods. Carrie’s curated the most spot-on collection of unique finds – not just for your house but also for you! Half Hitch unearths makers and artisans to collect unique pieces that you’ll want to keep forever. Their mantra is “thoughtful goods for thoughtful people.” How can you not feel that?! So when Half Hitch launched a Pop-Up Shop in San Francisco’s Hayes Valley I was SO excited to see what Carrie had in store.

I wasn’t disappointed!


The curated collection {housed in what’s usually the florist shop Birch} is a stunner. From one-of-a-kind vintage Moroccan rugs and throws {that Carrie brought back with her from her recent trip to Marrakech!} to classic blankets from Faribault Wool Mills in Minnesota, you’ll want to take a mix of luxurious textiles home with you! We had to restrain ourselves.

Speaking of home, there are bright and colorful woven baskets with grains of sand still in them from the deserts of Morocco and hand carved wooden spoons, spatulas and the most amazing pie server that are not to be missed. And don’t just think about yourself {preaching to the choir}. Any of these special items would make a gorgeous house warming gift for a dear friend!


If you’re in the mood for some fashion Carrie also partnered with Bay Area designers to bring in highly covetable wares. The Podolls have an assortment of women’s and baby garments to choose from. With a passion for green design, their line is sustainable and hand crafted right in our backyard. And as we showed you yesterday – is stunning.

And Metier SF, another local gem specializing in vintage jewelry, have carefully curated a collection of vintage necklaces, bracelets and rings specifically for the Haus of Half Hitch shop. They also brought in tassel necklaces and key chains/wall hangings from local designer Ariel Clute. They were so stunning we couldn’t walk away without one {as you might have seen here!}.

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This is much more than just a store of stuff. Carrie has redefined the idea of treating yourself or someone you love to a truly special, lifelong gift. Perhaps you’d like an original watercolor paintings from local artist Emily Proud, sweet chocolates from San Francisco chocolatier, Dandelion, handmade handbags, vintage wall mirrors or special collaboration pieces including limited edition mugs by ceramicist extraordinaire, Helen Levi, herself! The options are endless.

So what are you really waiting for? All Bay Area peeps, go visit this beautiful pop-up before it’s too late. Haus of Half Hitch is open this month only. Do yourself a favor and make a trip over to Hayes St. before July 30th! Then you get lunch here afterwards. You won’t regret it. — Erin & Bianca

Not based near San Francisco? No worries – you can shop Half Hitch Goods online right here.


original photography for apartment 34 by Aubrie Pick 

Introducing: The Kind of Woman

We talk about a lot of different topics at Apartment 34. Even though I started this site to chronicle a home renovation (that never even happened!), in eight years its turned into so much more. Fashion, food, travel, decor, life in San Francisco – really anything’s on the table.

But I’m the first to admit that over the last eight years the heart of blogging has changed. A lot of blogging has become a little vanilla. It’s easy to simply focus on all the pretty. Everything is wonderful, fabulous, gorgeous! We love everything!!

While I feel confident we always speak from our hearts at Apartment 34, we don’t always share everything that’s in there. There are some strong opinions, some serious sass and in some cases, doubts, fears and struggles that I”m the first to admit haven’t graced the site in quite some time. I’d been struggling with this for a while so I was delighted to learn that blogger extraordinaire and my dear friend Jeanne of Shop Sweet Things had been having similar thoughts! While blogs have remained a great resource for shopping, design inspiration and fashion ideas we both felt we were craving something…more. I recently read an article on IFB that said if you’re not taking a risk then you’re not being truly authentic with your blog. So today we’re introducing you to our risk – we’re calling it The Kind of Woman.

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what I’m wearing: Podolls Overlay blouse // 7 for all Mankind jeans // Coléoptère rings & necklace

This will be a monthly column where Jeanne and I partner to tackle tougher subjects surrounding modern womanhood; relationships, careers, family, finance, health…any and everything that a modern woman faces in her daily life will be on the table. Each month, we’ll both share our experiences and as well as a photo shoot with talents that we feel really align with our vision for this series.


For example, for our inaugural shoot we partnered with two lovely designers and savvy business women whose work we greatly admire: The Podolls & Coléoptère. Not only are both of their designs stunning, both lines’ concepts and craftsmanship are impeccable. We consider both Lauren and Vanessa the Kind of Woman!

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So who is The Kind of Woman? In our minds she’s all of the following:

> Confident with her choices
> Not afraid to push the boundaries
> Cultured and open-minded
> Willing to accept her weaknesses and use them to make her a better person
> Understated with elegance
> Embraces her femininity and her strength
> Doesn’t let others define her
> Able {and willing!} to have an honest conversation

We see this series as a chance to cultivate and nurture these qualities both in ourselves but possibly in you too. We’re hopeful these thoughts will resonate with like-minded women who, like us, are juggling so many things but who seek a bit deeper meaning even in the middle of a day’s frivolities and strive to maintain a mindful approach to life.

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I’m thrilled Jeanne asked me to join her in this series because she’s someone I’ve admired since the day we met. Her calm and methodical approach to her life (along with her impeccable taste!) made us fast friends. I also see her as someone I can learn so much from. I appreciate her pushing me to address some of the thoughts I’ve been struggling with head on. I hope this series might inspire you to do the same.

For now, be sure to check out why Jeanne decided to take us on this new adventure – and be awwed by her stunning portrait HERE. I love it when someone proves to be just as beautiful on the inside as they are outwardly.

I’m curious – what do you see as modern womanhood? What challenges do you regularly face? Are there nagging worries that bother you? Struggles that seem insurmountable?  We want to make this a conversation that you enjoy, find meaningful and truly helpful!

For now, be sure to follow our Instagram accounts @shopsweetthings and @apartment_34 and #thekindofwoman for next month’s sneak peeks!

We’re excited to go on this journey together.

photography by Ashley Batz

Put A Prop On It: {Office Styling Revealed!}

They say your home is the museum of your life. I’m first to admit I can take that to a bit of an extreme. I’ve just always loved decorative objects. I find them on trips, the flea market, random boutiques. They always remind of the time and place where I found them.

Thankfully, with all the styling we do around here these days, my accessories collection now comes in very handy! We decided to kill two birds with one stone with the Apartment 34 office redesign: store all our props and use them for our own decor!


When it comes to styling shelves – especially when you’re working with a lot of accessories, the key is to keep things from getting totally overwhelming. In our case, there was editing involved {although you might not be able to tell!}. In order to avoid a hot mess, we styled the bookcases with a cohesive neutral color palette in mind: white, gray, creams and tans. A few pops of green, blue and bronze keep it from feeling too monotonous. Anything that didn’t work in our color scheme got stored out of sight.


Another shelf styling rule of thumb is to create vignettes in threes. Each shelf got its own mini-threesome {or two!}. We grouped bowls, candles, vases and the like. Be sure to always vary the heights of your accessories to create balance!

Stacks of books {and my never ending collection of Vogues!} also helped break up horizontal lines and offer additional texture. There’s something about books that immediately warms up a space.

We also incorporated a variety of our glass objects {vases, carafes & even a selection of my favorite wine bottles} to keep the shelves from feeling visually heavy. Adding in plants {we picked a rubber leaf and snake plant} injected the entire space with life {duh} but I also love their different shapes and textures.


We broke up the all the business we’ve got going on at our coworking desk by creating a distinct seating area on the opposite side of the room. It’s a lovely spot for group brainstorming sessions, magazine browsing and general decompression from screen time! I mixed a traditional sofa with more modern chairs and sweet white enamel side table. I used the art to inject the area with color.


Finally, you may remember our office supply closet DIY from last year. Well, now we get to fully enjoy it because we removed the supply closet doors! I was pleasantly surprised how much it opened up the room. Now all we see is all that great bright white space, styled desk supplies {yes you can be picky about your office supplies and it DOES make a difference.}

Even with all our details proudly on display the office feels more open, more spacious and really inviting. By keeping our edit tight and the floor plan spread out we keep the room feeling overtaken by stuff. Now when we’re working on our next shoot everything we need is right at our fingertips!


original photography for apartment 34 by Aubrie Pick